Migrating Google Ads API Conversion Imports to the Data Manager API
Google is deprecating session attribute and IP address data imports in the Ads API, urging developers to migrate conversion data to the Data Manager API for richer, more reliable measurement.
Is SEO Still Enough in the Age of AI? Exploring the Role of Generative Engine Optimization
As AI reshapes digital marketing, this article reviews whether SEO alone remains effective or if generative engine optimization (GEO) is needed to attract and retain online traffic.
New Affiliate Marketing Opportunities Beyond Google in 2025
Affiliate marketing is evolving beyond Google in 2025. Educational platforms and niche communities allow creators to monetize their expertise with courses, email marketing, and affiliate links.
Microsoft Launches AI Shopping Features with Copilot Checkout and Brand Agents
Microsoft introduces Copilot Checkout and Brand Agents, enabling in-chat purchasing and AI chat experiences for brands, enhancing customer engagement and e-commerce efficiency.
Debunking Myths: The Real Impact of AI Search on Google’s Dominance
Despite widespread beliefs, AI-powered search tools have not reduced Google search volume but have contributed to its growth, maintaining Google’s dominant search engine market share.
Effective Google Ads Strategies for Low Search Volume Markets
Niche markets with low search volumes require distinct Google Ads strategies. Learn how to leverage offline data, audience signals, and multi-channel campaigns for better results.
How to Submit Effective Session Proposals for SMX Advanced 2024
Master the art of submitting session proposals for SMX Advanced 2024. This guide offers actionable tips to present unique, advanced topics with clear case studies and valuable takeaways.
Google Adds Click-to-Call to Vehicle Ads for Direct Dealer Engagement
Google now enables click-to-call in Vehicle Ads, connecting potential car buyers directly to dealers. This feature streamlines the buying process, boosting lead quality and advertiser performance.
Google Tag Gateway Now Supports One-Click Deployment via Google Cloud Platform
Google Tag Gateway’s new beta integration with Google Cloud Platform offers advertisers a streamlined way to deploy through one-click setup, improving data reliability and combating ad blockers effectively.
Understanding Google Ads Budget Changes and Their Impact on Campaign Performance
Explore how changing Google Ads budgets during a campaign affects spend distribution, pacing, and overall performance. Effective budget management is key to maximizing PPC results.