Category: Features
Estimated reading time: 4–5 min

Introduction

The Identity section in Adsroid is your project’s central knowledge hub, containing all the key information about your business, products, USPs, target audiences, and marketing insights.

What makes it special: All this information is automatically populated in the background when you create a project. Adsroid analyzes the website URL you provide and extracts relevant business details, product offerings, audience insights, and marketing opportunities.

This means you don’t have to manually input anything—Adsroid already knows your company, its unique advantages, and what it takes to optimize ad campaigns and drive performance. You only need to review and adjust details if necessary.

Tip: This automatic setup ensures Adsroid’s AI recommendations and ad strategies are immediately relevant and tailored to your business.

Step 1: Access the Identity Section

Navigate to your project and click on the Identity tab in the top navigation.

Click Edit if you want to review or adjust any information.

Step 2: Review Basic Information

Website

Adsroid automatically detects and fills your website URL.

Business Sector

The system identifies your industry based on website content to align ad targeting and recommendations.

Company Type

Automatically classified (B2B, B2C, etc.) with a short description of your specialization.

Main Offer

Adsroid lists your primary products or services detected from your site.

Step 3: Products & Services

Adsroid pre-fills this section with all offerings identified on your website. Examples may include:

• Main products or services your company provides
• Online or in-store offerings
• Subscription or one-time services
• Consulting or professional services
• Physical goods or digital products
• Customer support or maintenance services
• Delivery, installation, or setup services
• Bundled or customized solutions
• Any other offerings that are relevant to your business

Step 4: Brand & Communication

Brand Positioning

Automatically extracted from your website content, showing how your company is positioned and its key value propositions.

Tone of Voice

Pre-detected as professional, reassuring, reliable, serious, or engaged based on your site content.

Website Goals

Adsroid detects primary objectives such as:

• Lead generation via quote requests
• Informing visitors about services
• Highlighting compliance and expertise
• Building trust with prospects

Landing Page

Your main landing page is automatically identified, including links to key service pages.

Step 5: Target Audiences

Adsroid identifies your main audience segments from your site:

• Businesses and SMEs
• Professionals and service providers
• Public institutions
• Industrial clients
• Companies needing secure destruction and regulatory compliance

Step 6: USPs & Marketing Insights

Unique Selling Propositions (USPs)

Automatically extracted to highlight your competitive advantages:

• Fast and reliable service
• Certified or high-quality standards
• Transparent processes and reporting
• Customized solutions to meet client needs
• Dedicated customer support
• Industry expertise and professional knowledge

Marketing & Conversion

• Urgency Level: Medium to High (depending on customer needs)
• Funnel Stage: Awareness + Consideration
• Key Marketing Promises: Reliability, speed, quality, transparency, personalized service

Pain Points

Automatically inferred from your content:

• Meeting customer expectations
• Complying with industry standards or regulations
• Ensuring transparency and clear reporting
• Providing timely responses in urgent situations
• Offering flexible solutions for different needs
• Building trust and credibility with clients

Step 7: Social Proof & Barriers

Social Proof

Pre-filled from your site:

• Number of clients (e.g., 1500+ companies)
• Google reviews and ratings
• Logos of prestigious clients

Potential Barriers

Detected possible objections your customers may have:

• Concerns about quality or reliability
• Complexity of processes or services
• Price comparison with competitors
• Availability or response time
• Need for clear proof or guarantees

Step 8: Keywords & Advertising Insights

Keywords

Adsroid extracts relevant keywords directly from your website content:

• Main products or services
• Industry-specific terms
• Service types (e.g., delivery, support, consulting)
• Key benefits or features
• Customer needs or pain points
• Compliance, quality, or standards-related terms

Advertising Recommendations

• Recommended ad arguments (Search, Display, Social, Video)
• Preferred ad formats
• Missing assets or weak creatives
• Initial campaign tests

Step 9: Save & Apply

Click Save to confirm all information. Adsroid immediately uses this Identity data to:

• Generate AI-driven ad copy and creative suggestions
• Align recommendations with your brand tone, audience, and USPs
• Optimize ad campaigns based on your website goals and marketing insights

Tip: You rarely need to manually update this section, but reviewing it ensures maximum accuracy for AI recommendations.

Next Steps

✅ Check your Project Settings
✅ How to use the AI Agent