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Ideas, insights, and updates to help you grow.

Google Disables Source Taps in Discover’s AI Summary Cards Experiment

Google turned off an experiment in Discover that disabled taps on sources in AI summary cards, reinstating the feature that directs users to original articles and addressing concerns about AI content transparency.

Challenges and Risks of Creating AI-Specific Content Separately from Public Websites

Publishing content exclusively for AI systems, separate from public websites, raises trust and governance challenges. This article analyzes risks, historical SEO lessons, and best practices for AI content strategies.

Google’s Evolving Use of Connected Apps Data in AI-Powered Ads

Google now integrates data from Gmail, Photos, and Drive into AI Mode ads through Personal Intelligence to refine targeting while maintaining strict user privacy controls and opt-in features.

Shopify Integrates Merchant Admin Knowledge Base for AI Shopping Agents

Shopify has integrated the Merchant Admin knowledge base into its platform, replacing the standalone app to improve AI agent responses and streamline management of store policies and information.

Adsroid Launches SEO Copilot: Autonomous SEO & GEO Articles for WordPress

Adsroid launches SEO Copilot, an autonomous agent that researches what ranks, writes GEO-ready articles in your voice and delivers them to WordPress as drafts or live posts. Free for Scale users during the beta.

Analysis of Information Seeking and Writing Trends on ChatGPT

OpenAI's latest data reveals a growth in information-seeking usage on ChatGPT, nearly matching writing activities, highlighting evolving user behavior and implications for AI applications.

Effective SEO Experimentation Strategies for Business Growth

Discover how targeted SEO experiments on commercial intent content and landing page optimization can boost traffic quality and conversions, ensuring data-driven decisions and sustainable growth.

Google Ads Audit Checklist: 25 Checks to Run Every Month (Free Template)

A practical Google Ads audit checklist covering 25 monthly checks across tracking, structure, search terms, budget, creative and landing pages, with notes on which checks an AI agent can automate.

Google Ads Rolls Out High Value Acquisition and Expands Retention Modes

Google Ads introduces High Value acquisition for Shopping campaigns and broadens retention modes, boosting targeted bidding strategies for new and returning customers across multiple campaign types.

Google’s Updated Spam Guide Emphasizes Indexing Only Search-Relevant Content

Google's updated spam guide advises web platforms to restrict indexing to content intended for search via noindex tags or robots.txt, enhancing spam detection and better controlling shared user pages.