Category: Features
Estimated reading time: 3–4 min
Introduction
Configuring Thresholds & Goals in Adsroid allows you to define limits, objectives, and key metrics for your ad accounts. This ensures that notifications and AI recommendations are tailored to your business goals and risk levels. Proper configuration helps you act quickly when performance deviates from your targets.
Tip: These settings are essential for precise, actionable insights. Thresholds determine when alerts are triggered, and goals help guide Adsroid’s AI Agent recommendations.
Step 1: Access Thresholds & Goals
Navigate to your project and click on the Thresholds & Goals tab in the top navigation.
Click the Edit button to modify your thresholds and goals.
Step 2: Configure Monthly Budget
The monthly budget is automatically set based on the value you provided when creating the project.
This value is used to monitor spending and trigger alerts if your campaigns approach or exceed the set budget. You can still edit it if your budget changes.
Step 3: Set CPA & CPC Thresholds
- Target CPA – The desired cost per acquisition for your campaigns. Adsroid will notify you if performance deviates from this target.
- Critical CPA – A higher threshold indicating a critical performance issue. Alerts will be prioritized when exceeded.
- Critical CPC – Maximum cost per click allowed before triggering alerts.
Note: By default, Target CPA, Critical CPA, and Critical CPC come pre-filled with standard values. You can change them anytime using the Edit option.
Step 4: Define Conversion Delay
- Day Before Conversion – This metric indicates after how many days without a conversion you want to receive an alert.
This ensures that Adsroid correctly calculates metrics and triggers notifications at the right time. You can edit this value to match your business cycle and reporting expectations.
Step 5: Save & Apply
Once all thresholds and goals are configured, click Save.
Adsroid will immediately apply these settings to your notifications and AI recommendations.
Tip: You can update thresholds and goals anytime to adapt to new campaigns, seasonal strategies, or business objectives.
Next Steps
✅ Learn more about your Project Identity
✅ Check your Project Settings