US DOJ and States Appeal Google Search Antitrust Remedies Ruling

US DOJ and States Appeal Google Search Antitrust Remedies Ruling
The US Department of Justice and multiple states appeal a federal judge's ruling on Google's search monopoly remedies, contesting the lack of major structural changes and aiming to restore fair competition.

The US Department of Justice (DOJ) and a coalition of state attorneys general have formally filed notices of appeal against a recent federal judge’s remedies ruling regarding Google’s search monopoly. This development continues to shape the ongoing legal landscape surrounding digital market competition and search engine dominance.

Background of the Google Search Monopoly Case

In August 2024, Judge Amit Mehta ruled that Google unlawfully maintained its dominant position in the search engine market through exclusive default search agreements with major device manufacturers such as Apple and Samsung. These deals, reportedly worth over $20 billion annually, effectively blocked competitors from crucial distribution channels, cementing Google’s monopoly in the sector.

Details of the Remedies Ruling

Following a second remedies trial in 2025, although the court confirmed the existence of Google’s unlawful monopoly, it fell short of imposing extensive structural remedies. Notably, the court rejected calls to force Google to divest its Chrome browser or to prohibit default search deal payments altogether. Instead, Google was ordered to conduct annual rebidding of its contracts for default search engine and AI application placements.

Significance of the Appeal

The DOJ and state attorneys general’s decision to appeal signals that the government is seeking stronger measures to dismantle Google’s control over the search distribution ecosystem. Current remedies allowing continuation of significant default deals are considered insufficient by many competition advocates.

The appeal maintains uncertainty regarding the future landscape of search engine placement across devices, impacting how internet traffic is routed and which search providers can realistically compete for user attention.

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Potential Areas of Legal Challenge

Details about the specific legal arguments on appeal are not publicly available as the filings have not delineated the precise aspects of Judge Mehta’s ruling under challenge. However, it is widely anticipated that the Apple-default search agreement and Google’s ownership of the Chrome browser will be focal points, given their central role in consolidating Google’s market power.

Expert and Industry Perspectives

“The trial court’s remedies do not go far enough to restore real competition. Allowing Google to continue paying for default placement preserves the primary mechanism of exclusion,” said David Segal, Vice President of Public Policy at Yelp. “A competitive search marketplace with fairer options is essential, especially as Google leverages its dominance towards emerging GenAI technologies.”

Industry observers emphasize that Google’s control over search indexing and ranking gives it strategic advantages not only in traditional search but also in the evolving generative AI space. This amplifies the need for stringent antitrust interventions to foster competition and innovation.

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Legal and Market Implications

The appeal will be heard by the United States Court of Appeals for the D.C. Circuit, likely within the year. Until then, Google’s existing operations and agreements continue, albeit with the introduction of annual review and rebidding processes.

Should the appellate court endorse more rigorous remedies, there could be significant shifts in default search settings across popular devices, potentially paving the way for rival search engines to gain footholds and reshaping user search behaviors globally.

Comparisons with Global Antitrust Actions

The US government’s approach parallels antitrust efforts seen in the European Union and other jurisdictions, where regulators have increasingly scrutinized default settings and exclusive agreements to combat digital monopolies. For example, the EU has imposed fines on Google for similar abuses and mandated options menus for default apps, fostering user choice and competition.

The Road Ahead

As this high-profile antitrust battle progresses, businesses, advertisers, and internet users alike must pay close attention to the outcomes, as the ruling’s evolution will directly influence the digital advertising ecosystem, search innovation, and online competition.

“Enforcing robust competition rules in search is critical to preserving open internet ecosystems and ensuring that consumers benefit from diverse, high-quality search services,” noted an antitrust expert at a leading digital policy institute.

Further information on the legal proceedings and related regulatory developments will be essential for stakeholders aiming to navigate and influence the rapidly changing digital market environment.

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About the author

Picture of Danny Da Rocha - Founder of Adsroid
Danny Da Rocha - Founder of Adsroid
Danny Da Rocha is a digital marketing and automation expert with over 10 years of experience at the intersection of performance advertising, AI, and large-scale automation. He has designed and deployed advanced systems combining Google Ads, data pipelines, and AI-driven decision-making for startups, agencies, and large advertisers. His work has been recognized through multiple industry distinctions for innovation in marketing automation and AI-powered advertising systems. Danny focuses on building practical AI tools that augment human decision-making rather than replacing it.

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