Blog

Ideas, insights, and updates to help you grow.

Google Expands Access to New Search Console AI Performance Reports

Google broadens availability of AI performance reports in Search Console, allowing publishers worldwide to better understand how their content performs across AI-enhanced search features.

How Google’s AI Patent Advances Entity Understanding in SEO

Google's AI patent introduces a system for deep entity understanding, impacting SEO by focusing on the holistic characterization of businesses, brands, and products rather than just webpage content.

Why Self-Promoting ‘Best’ Listicles Can Hurt Your Brand’s AI Search Visibility

Self-promotional 'best' listicles often cited but rarely recommended in AI search results can undermine your brand’s visibility and organic traffic, requiring new SEO strategies for 2026.

How Quoting and Headline Formats Affect Article Visibility

Headline formats such as quote-led or question-based headlines show varying visibility, but publisher choices and audience targeting are often the true drivers behind these differences.

Consumer Trust in AI Search Declines as Validation Demands Rise

Consumer trust in AI search has dropped sharply, with users increasingly validating answers across several platforms before making decisions in 2026.

How Instagram’s Your Algorithm Feature Enhances User Control Over Recommendations

Instagram’s Your Algorithm lets users customize recommendations by managing topic-level interests across Feed, Reels, and Explore, shifting towards interest-based content discovery.

Google Searches Without Clicks Surpass Two Thirds in 2026

New research reveals that more than 68% of Google searches in early 2026 ended without users clicking through, highlighting shifts in search behavior and Google's enhanced answer features.

Understanding Google’s New Search Profiles for Publishers in Google Discover

Google introduces Search profiles in the U.S., enabling publishers with sizable followings to create dedicated pages showcasing their latest content across platforms in Google Discover.

Google Launches AI Performance Reporting and Content Visibility Controls in Search Console

Google introduces AI performance reporting and a content visibility toggle in Search Console, allowing site owners to track impressions and manage AI feature inclusion, starting with UK websites.

How to Find and Prioritize Better FAQ Content Opportunities for AI Visibility

Learn five strategic sources to uncover high-value FAQ content opportunities that improve AI search visibility by addressing user questions naturally across diverse platforms and data.