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Ideas, insights, and updates to help you grow.

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  • SEA

Google Ads Update: Master Your Black Friday Campaign Performance

This Google Ads update provides four essential checks to boost Black Friday campaign performance, focusing on product approval, conversion tracking, bidding strategies, and competitive insights.
  • SEA

Google Ads Update: Managing AI Max for Smarter Digital Marketing

Explore the latest Google Ads update focusing on AI Max, clarifying misconceptions and improving campaign performance through AI marketing and automation, plus Slack alert integration.
  • SEA

Enhance Targeting with Google Analytics Update

Boost your advertising strategy with Google's new audience templates and dynamic remarketing in Analytics, enabling high-value targeting and easier customer re-engagement.
  • SEA

New Insights: Google PMax Search Partners Update

Discover Google's new Performance Max update, providing key insights into Search Partners' impact on advertising performance and budget allocation. Optimize effectively!
  • SEA

OpenAI’s Urgent ‘Code Red’ for ChatGPT Boost

OpenAI's CEO Sam Altman enforces a code red to enhance ChatGPT's performance, delaying ads as competition from Google and others intensifies. Discover the latest updates!
  • SEA

Mastering Modern PPC: Testing in Gray Areas

Discover how PPC testing has evolved from binary outcomes to complex, algorithm-driven insights. Learn to navigate the gray areas for effective ad strategies.
  • SEA

Unraveling the Confusion of AI Search Studies

Uncover the truth behind AI's impact on SEO. Explore conflicting studies and their narratives, revealing the complex, segmented reality of search behavior today.
  • SEA

Mastering N-Grams for Effective PPC Strategies

Unlock the power of AI in search marketing! Learn to use n-grams, Levenshtein distance, and Jaccard similarity for optimized keyword strategies and better ROI.
  • SEA

Google Ads Update: Maximize Black Friday Sales with Strategic Checks

Discover essential Google Ads update tips to capture peak Black Friday demand. Verify product status, track conversions, adjust bids, and analyze competition for superior campaign performance.
  • SEA

Google Ads Update: Maximize Black Friday Campaign Performance

Ensure your digital marketing success this Black Friday by verifying products, tracking true conversion, adjusting bids smartly, and monitoring auction insights for top campaign performance.
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