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  • Automation & AI

Google’s Scenario Planner: Simplifying Marketing Mix Modeling for Smarter Budget Planning

Google’s Scenario Planner offers a code-free tool that translates complex marketing mix models into actionable insights, helping marketers optimize budgets and predict returns effortlessly.
  • SEO

Why Traditional SEO Metrics Mislead and What to Measure Instead

Organic traffic and impression metrics have long guided SEO strategies but often misrepresent true performance. Learn which metrics align better with business outcomes now.
  • SEO

Understanding SEO Authority: Its Evolution and Modern Impact

SEO authority has transformed from simple link schemes to AI-based legitimacy. This article explores its evolution, importance, and how brands can build true authority for higher search visibility.
  • SEA

Google Ads Unveils Detailed Placement Reporting for Performance Max Campaigns

Google Ads introduces detailed placement reporting for Performance Max campaigns, offering marketers insight into networks, impression distribution, and placement types to improve optimization strategies.
  • SEA

Microsoft Advertising Introduces Multi-Image Shopping Ads on Bing

Microsoft Advertising now allows multi-image Shopping ads on Bing, enabling retailers to highlight various product angles and variations within one ad, boosting consumer engagement and comparison.
  • Automation & AI

Google Ads Introduces Results Tab to Measure Impact of Bid and Budget Recommendations

Google Ads' new Results tab displays actual performance impact from bid and budget recommendations, allowing advertisers to assess the effectiveness of automated suggestions.
  • Features

TikTok Ads Now Available in Adsroid: Meet Your AI Agent for TikTok Advertising

If you’re already using Adsroid, you can now connect your TikTok Ads account and start analyzing performance immediately.
  • Insights

Understanding KPIs in AI Search Optimization

Understanding KPIs in AI search optimization requires redefining traditional SEO metrics to align with AI interactions and outcomes for a more effective digital strategy.
  • Automation & AI

Perplexity Drops AI Advertising to Protect Trust and Accuracy

Perplexity AI ends advertising to safeguard user trust and answer accuracy. The firm focuses on subscriptions and organic citations rather than sponsored placements.
  • SEO

Building Confidence in SEO Teams for Effective AI Integration

Building confidence in AI allows SEO teams to adopt new tools effectively. Learn strategies for trust, participation, and skill development that enhance AI integration and team performance.
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