OpenAI is reshaping online advertising by enabling ads that open ChatGPT-powered business agents instead of websites, offering interactive customer support and personalized lead capture.

Studies reveal AI models tend to search for brands they know 3.2 times more frequently, highlighting brand familiarity as a key factor influencing AI-driven search outcomes and brand visibility.

Google's Display & Video 360 SDF v10.1 adds AI transparency labels, digital out-of-home support, and new reporting features, while requiring migration from older versions.

In H1 2026, AI transformed search experiences and business attribution, highlighting the need for brands to adapt strategies to optimize visibility and trust in AI-powered recommendations.