Blog

Ideas, insights, and updates to help you grow.

Automation & AI

How to Lower Your Cost Per Acquisition (CPA) in Google Ads and Meta Ads

Danny Da Rocha - Founder of Adsroid
November 2, 2026

A practical, ordered playbook for reducing cost per acquisition in Google Ads and Meta Ads. Learn where CPA waste really comes from and how to fix it systematically.

Automation & AI

What Is a Good ROAS? Benchmarks by Industry and How to Improve Yours

Danny Da Rocha - Founder of Adsroid
November 1, 2026

A good ROAS depends on your profit margin, not a universal number. Learn how to calculate your break-even ROAS, benchmark your performance by industry, and improve your returns with smarter ad management.

Automation & AI

Understanding the New Shared Robots.txt Line for AI Training Preferences

Danny Da Rocha - Founder of Adsroid
November 1, 2026

Major tech companies propose a shared robots.txt line to streamline AI training preferences, clarifying how site owners can control content use in AI models and grounding across providers.

Automation & AI

Target CPA and Target ROAS in Google Ads: How to Set, Adjust and Fix Them

Danny Da Rocha - Founder of Adsroid
October 31, 2026

Learn how to set target CPA and target ROAS in Google Ads based on real margins, when to adjust your smart bidding targets, and what happens when they are set too tight.

Automation & AI

How Shopify Uses AI in Employee Performance Reviews and Company Culture

Danny Da Rocha - Founder of Adsroid
October 31, 2026

Shopify incorporates AI usage questions in employee reviews to align company culture with AI adoption, setting new performance expectations and supporting workforce adaptation.

Automation & AI

Google Launches Connected Apps Platform for AI Mode in Search and Gemini

Danny Da Rocha - Founder of Adsroid
October 31, 2026

Google's new Connected Apps platform allows developers to integrate apps into AI Mode for Search and Gemini. This guide explains the registration, policies, and upcoming expansions.

Automation & AI

Understanding Shopify’s AI Shopping Agent Commission Model

Danny Da Rocha - Founder of Adsroid
October 30, 2026

Shopify pays commissions to developers behind AI shopping agents for promoted product sales within its Shop platform, influencing product recommendations.

Automation & AI

How AI Mode Drives Google Search Query Growth and Transforms User Experience

Danny Da Rocha - Founder of Adsroid
October 30, 2026

Google's AI Mode delivers the strongest search query growth in five years, transforming search into a task-driven experience that challenges traditional SEO and advertising models.

Automation & AI

Google Ads Impression Share: Lost to Budget vs Lost to Rank and What to Do About Each

Danny Da Rocha - Founder of Adsroid
October 30, 2026

Google Ads impression share lost to budget and lost to rank require completely different fixes. This guide explains what each metric means and exactly what to do about it.

Automation & AI

Legal Implications of AI Search Answers and Entity Conflation Risks

Danny Da Rocha - Founder of Adsroid
October 29, 2026

AI-generated search answers pose legal risks due to entity conflation, where facts merge incorrectly across subjects. Learn how courts treat AI responses and protect your business from reputational harm.