Paid social campaigns influence brand search volume and PPC CTRs significantly. Understand how to design tests to evaluate these effects across your marketing channels.

Gain confidence in PPC management with seven key tips that emphasize curiosity, teamwork, platform mastery, and strategic campaign optimization to drive better paid media results.

Google Ads introduces a new ad strength indicator to improve Responsive Search Ads and launches promoted videos to expand video ad strategies across YouTube and Display.

Paid search is shifting from traditional keyword-based targeting to AI-driven models relying on audience data, contextual signals, and behavior, fundamentally changing how marketers optimize campaigns.

Search campaigns often experience early growth but eventually face performance plateaus. Discover expert strategies to identify and overcome factors that limit campaign success.

OpenAI rolled out cost-per-click advertising in ChatGPT, allowing advertisers to pay for clicks instead of impressions, enhancing performance marketing and competing more directly with Google Search.

Google Ads App Consent Insights offer detailed consent data across apps, platforms, and regions, empowering advertisers to improve campaign performance through better consent management.

Google Ads now ensures campaigns with ad schedules pace toward the full monthly budget, not just active days. This update changes spend dynamics, requiring revised budget strategies.

Google Ads has launched AI-qualified call leads that leverage machine learning to evaluate call quality, enabling advertisers to optimize campaigns with more accurate, valuable lead insights.