Understand the social-to-search connection and how viral social media content drives branded search demand. This insight reveals new ways to measure and capitalize on brand engagement.

The shakeout effect explains how early churn filters lower-value customers, stabilizing cohorts with higher engagement and predictable purchasing patterns over time.

Google Ads now offers Data Transmission Control to help advertisers manage data flow with more precision when user consent is restricted, enhancing privacy compliance and marketing effectiveness.

Google updated its Trends Explorer with Gemini-powered term suggestions, enhanced visuals, and increased comparison capacity, helping users uncover relevant trends and fresh content ideas.