Ad Radar is not a separate product you purchase on its own. It is a competitor ad monitoring feature built directly into Adsroid, and its availability depends on which Adsroid plan you are on. Ad Radar is included in the Adsroid Scale plan and does not require any additional subscription or add-on fee. If you are not on the Scale plan, Ad Radar is not accessible.
That distinction matters, because the question “how much does Ad Radar cost” does not have a standalone answer. The cost is tied to the Adsroid Scale plan itself, not to Ad Radar as a separate line item.
What Is Ad Radar?
Ad Radar is Adsroid’s built-in competitor ad monitoring system. It watches what your competitors are running across Google Search, Bing Search, Meta, and Google Display, then alerts you when something changes. Unlike traditional ad spy databases that show you historical snapshots, Ad Radar is based on live monitoring. It scans SERPs and competitor domains in real time rather than pulling from an archive.
For search ads, monitoring is keyword-based. You define the keywords you want to track, and Ad Radar scans the corresponding Google and Bing search results pages to detect which competitors are appearing, with what copy, and at what position.
For display ads, monitoring is domain-based. You enter a competitor’s domain and Ad Radar tracks display ad creatives running from that domain, including the visual, the headline, the ad copy, and the destination URL.
Ad Radar also covers brand protection. You can monitor your own brand keyword and receive an alert any time a competitor appears on that term.
Ad Radar Pricing: What Plan Includes It?
Ad Radar is included in the Adsroid Scale plan. It is not available on lower-tier plans, and it is not sold as a standalone module. There is no separate ad spy tool subscription to manage alongside your Adsroid account.
The Scale plan is designed for agencies and larger advertising operations that need to monitor multiple keywords and accounts simultaneously. Multi-keyword and multi-account monitoring are both supported at that tier, which makes Ad Radar practical for teams managing several clients or campaigns at once.
For precise and up-to-date Scale plan pricing, the Adsroid pricing page is the authoritative reference. Pricing details can change, and the pricing page always reflects the current structure.
Ad Radar is not an add-on you bolt onto an existing plan. It is a native feature of the Scale plan, which means the monitoring infrastructure, alerting system, and data are all managed within a single Adsroid subscription.
Is Ad Radar Included in Every Adsroid Plan?
No. Ad Radar is exclusive to the Scale plan. If you are on a different Adsroid plan, you will not have access to Ad Radar’s keyword monitoring, domain monitoring, or alert system. This is an important clarification for teams evaluating Adsroid plans based on their specific needs.
If competitor ad monitoring is a core requirement for your workflow, the Scale plan is the relevant tier to assess. You can review the full breakdown of what each plan includes on the Adsroid features page before making a decision.
What Data Does Ad Radar Collect?
Search Ad Monitoring
When Ad Radar detects a competitor’s search ad on a keyword you are tracking, it records:
- Ad headlines and descriptions
- Display URL and final destination URL
- Ad position in the SERP
- The exact keyword that triggered the ad
- The platform (Google or Bing)
- Detection timestamp
This level of detail is useful when you want to understand not just that a competitor is advertising, but how they are positioning their message on a specific search term.
Display Ad Monitoring
For display campaigns, Ad Radar captures:
- The creative visual
- Ad copy and headline
- Destination URL
- Display placement type
- Detection timestamp
This is particularly useful for tracking how a competitor’s display creative strategy evolves over time, without manually checking their output.
How Does Ad Radar Compare to Standalone Ad Spy Tools?
The market for competitor ad monitoring includes several established options. Understanding how Ad Radar differs from them helps clarify where it fits and what trade-offs exist.
SpyFu and iSpionage
Both SpyFu and iSpionage are primarily built around historical ad databases. They show you what competitors have run in the past, which is useful for research but does not necessarily reflect what is live right now. Ad Radar focuses on live SERP scanning, so the data reflects current activity rather than archived records. The practical difference is significant when you need to catch a competitor’s new campaign within hours, not days.
Semrush Advertising Toolkit
Semrush is a broad SEO and digital marketing intelligence platform. Its advertising toolkit provides competitive ad data as one component of a much larger toolset. If you primarily need deep competitor ad monitoring with proactive alerts, Semrush’s scope is wider than what most ad monitoring workflows require, and the pricing reflects that breadth. Ad Radar is narrower in scope but more focused on the ad monitoring use case specifically.
Meta Ad Library
Meta’s Ad Library is a free, publicly accessible resource for researching competitor ads on Meta platforms. It is valuable for manual research but requires you to actively search and check. Ad Radar automates that process and sends alerts when something new appears or changes, which removes the need to check manually on a regular schedule.
Google Ads Transparency Center
Google’s Transparency Center provides public visibility into ads running on Google properties. Like the Meta Ad Library, it is a manual research tool. It does not offer the automated keyword-based or domain-based monitoring workflow that Ad Radar provides, and it does not send proactive alerts.
The key difference between Ad Radar and most standalone spy tools is not just cost structure. It is the distinction between actively querying a database and passively receiving alerts when something relevant happens in your market.
How to Set Up Ad Radar
If you are on the Adsroid Scale plan, setting up Ad Radar is straightforward. The process follows these steps:
- Log into your Adsroid account at app.adsroid.com
- Open Ad Radar from the main navigation
- Click “Add Keyword” to configure search ad monitoring
- Enter the keyword or set of keywords you want to track
- Select the target location and language for the SERP scan
- For display ad monitoring, use “Add Domain” and enter the competitor domain
- Configure your alert preferences (email, dashboard, or both)
- Ad Radar begins scanning immediately after setup
Alerts are delivered both by email and inside the Adsroid dashboard. You are notified when a new competitor ad appears on a monitored keyword, when an existing ad changes its copy, when a competitor starts running display ads from a monitored domain, or when a competitor appears on your brand keyword.
Why Brand Monitoring Matters as Part of the Same Tool
One aspect of Ad Radar that often goes underappreciated is brand keyword protection. Competitors bidding on your brand name is a common issue across almost every category. With Ad Radar, you can monitor your own brand term alongside your competitive keywords and receive an alert the moment a competitor’s ad appears on that search.
This is practically useful. Catching that kind of activity quickly gives you the option to adjust your own bidding strategy or messaging before the competitor’s presence on your brand term affects your traffic. Without automated monitoring, you would only discover it by coincidence or by manually running a search.
Teams already using Adsroid’s AI ads agent capabilities alongside Ad Radar can combine automated campaign optimization with live competitor intelligence in the same platform, which reduces the number of separate subscriptions a team needs to manage.
Is Ad Radar the Right Fit for Your Workflow?
Ad Radar makes the most sense for advertisers who:
- Need to monitor specific keywords or competitor domains on an ongoing basis, not just during occasional research sprints
- Want proactive alerts rather than having to manually check competitor activity
- Manage multiple clients or campaigns and need multi-account monitoring at scale
- Are already using or evaluating Adsroid for campaign management and want to add competitor intelligence without a separate tool subscription
It is less suited for one-off competitor research tasks where a manual check of the Meta Ad Library or Google Transparency Center would be sufficient. Live monitoring tools are most valuable when consistency of coverage matters, meaning you need to know about changes as they happen, not just when you remember to check.
If you are currently paying for a standalone ad spy subscription and also managing campaigns through Adsroid, consolidating into the Scale plan may simplify your stack. The trade-off to evaluate is whether Ad Radar’s live monitoring approach covers the specific platforms and workflows you rely on.
For teams where understanding paid visibility in AI-driven environments is becoming part of the competitive picture, having consistent competitor ad monitoring as a baseline becomes more important, not less.
You can learn more about how Ad Radar works and what the Scale plan includes by visiting the Ad Radar feature page.
Frequently Asked Questions
How much does Ad Radar cost?
Ad Radar does not have a standalone price. It is included in the Adsroid Scale plan and does not require a separate purchase or add-on fee. The cost is determined by the Scale plan subscription. For current pricing, refer to the Adsroid pricing page.
Is Ad Radar included in every Adsroid plan?
No. Ad Radar is exclusive to the Adsroid Scale plan. It is not available on other Adsroid plans.
Does Ad Radar use a historical ad database?
No. Ad Radar is based on live monitoring. It scans Google and Bing SERPs in real time and monitors competitor domains for display ads. It does not pull from a pre-built historical archive.
Which platforms does Ad Radar monitor?
Ad Radar monitors Google Search Ads, Bing Search Ads, Meta Ads through the Meta Ad Library API, and Google Display Ads. Search monitoring is keyword-based. Display monitoring is domain-based.
How does Ad Radar send alerts?
Ad Radar delivers alerts both by email and inside the Adsroid dashboard. You receive a notification when a new competitor ad appears on a tracked keyword, when existing ad copy changes, when a competitor starts running display ads from a monitored domain, or when a competitor appears on your brand keyword.
Can I monitor my own brand keyword with Ad Radar?
Yes. Ad Radar includes brand protection monitoring. You can add your brand keyword to your monitored keyword list and receive alerts when a competitor’s ad appears on that term.
Is Ad Radar suitable for agencies?
Yes. The Adsroid Scale plan, which includes Ad Radar, supports multi-keyword and multi-account monitoring. This makes it practical for agencies managing several clients or accounts simultaneously.
How does Ad Radar differ from SpyFu or iSpionage?
SpyFu and iSpionage are primarily built around historical competitor ad databases. Ad Radar focuses on live SERP scanning and provides proactive alerts when changes occur. The two approaches serve different use cases: historical databases are better for deep research, while live monitoring is better for staying current with competitor activity in real time.
Do I need to install anything to use Ad Radar?
No. Ad Radar is fully built into the Adsroid platform. You access it through your Adsroid dashboard at app.adsroid.com. There is no additional software or browser extension required.
