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  • Automation & AI

How to Use Conversational AI and API Integrations to Automate Cross-Platform Ad Creative Budget Allocation and Performance Insights

Learn how conversational AI and API integrations streamline cross-platform ad budget allocation and provide actionable performance insights, boosting marketing effectiveness and efficiency.
  • SEA

Google Ads Attribution Changes and Impact on Time Lag Reporting

Google Ads’ recent attribution changes affect how time lag reports display conversion data, requiring advertisers to understand new models and their implications on campaign performance analysis.
  • Automation & AI

How to Use Conversational AI and API Integrations to Automate Cross-Platform Paid Media Budget Scenario Planning and What-If Analysis

Discover how conversational AI and API integrations streamline cross-platform paid media budget scenario planning and what-if analysis for smarter marketing decisions.
  • SEA

Understanding Dynamic Search Ads: Benefits, Limitations, and Best Practices

Dynamic Search Ads offer an automated way to target relevant searches based on website content. Learn how to leverage them effectively while managing their limitations.
  • SEA

Google Tests Third-Party Endorsements in Search Ads

Google is testing the integration of third-party endorsements in Search ads, which could improve ad trustworthiness by featuring external reviews and publisher credentials.
  • Uncategorized

2025 AI Discovery Trends: Diverse LLM Platforms Shape User Behavior

In 2025, AI discovery is no longer ChatGPT-centric. Diverse LLMs grow rapidly across industries, reflecting unique user workflows, trust needs, and strategic content approaches for brands.
  • SEO

Leveraging Custom GPTs to Enhance SEO Team Efficiency

Custom GPTs can transform SEO workflows by automating routine tasks and enhancing analysis, enabling teams to focus on strategic growth and data-driven decision-making.
  • Automation & AI

How to Leverage Conversational AI and API Integrations to Automate Attribution Modeling and Optimize Multi-Channel Ad Spend

Explore the benefits of using conversational AI combined with API integrations to automate attribution modeling, enabling marketers to optimize spending across multiple channels efficiently.
  • SEO

Why SEO Traffic and Pipeline Are No Longer Linked

SEO traffic and pipeline usually moved in tandem, but changes in user behavior and AI tools have disrupted this relationship, challenging marketers to rethink SEO measurement.
  • Automation & AI

How to Use Conversational AI and API Integrations to Automate Cross-Platform Bid Strategy Adjustments for Maximum ROI

Learn how conversational AI combined with API integrations can automate bid strategies across multiple platforms, improving campaign performance and maximizing return on investment efficiently.
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