Blog

Ideas, insights, and updates to help you grow.

SEA

Understanding Google Ads Transparency Report for 2023

Danny Da Rocha - Founder of Adsroid
March 16, 2026

The 2023 Google Ads transparency report reveals insights on ad spending, enforcement actions, and trends in political and sensitive ads across Google platforms worldwide.

Automation & AI

How AI Is Revolutionizing Marketing Strategies in 2024

Danny Da Rocha - Founder of Adsroid
March 13, 2026

Discover the transformative impact of AI on marketing strategies in 2024, including automation, data insights, and personalized campaigns that enhance SEO, SEA, and social media marketing outcomes.

Automation & AI

Legal Battle Over Search Result Scraping and Copyright Claims

Danny Da Rocha - Founder of Adsroid
March 13, 2026

This article analyzes recent lawsuits focusing on scraping public Google search results and copyright claims, highlighting implications for SEO tools and AI training datasets.

SEA

Google Ads Performance Max Now Supports Manual CPC Bidding and New Targeting Options

Danny Da Rocha - Founder of Adsroid
March 13, 2026

Google Ads Performance Max campaigns have added manual CPC bidding, new asset group report insights, and audience exclusion options to enhance advertiser control and targeting precision.

Insights

Understanding Google’s AI Overviews and Their Impact on Search Behavior

Danny Da Rocha - Founder of Adsroid
March 13, 2026

Google's AI Overviews synthesize search results into single answers, changing how users interact with search engines and impacting traditional SEO strategies across multi-touch customer journeys.

SEO

AI Search vs Traditional SEO: Maximizing Marketing ROI with Educated Buyers

Clara Castrillon - SEO/GEO Expert
March 13, 2026

Explore the shift from traditional SEO to AI-powered search, where educated buyers convert at higher rates, urging marketers to prioritize authoritative presence and financial accountability.

SEA

Enhancing Google Search Ads: Insights on Recent Improvements and Advertiser Controls

Danny Da Rocha - Founder of Adsroid
March 13, 2026

This article examines Google's recent Search Ads upgrades, including campaign consolidation and AI Max controls, offering insights into the evolving advertiser control landscape and transparency challenges.

Automation & AI

Google’s Gemini AI: Exploring the Future of Advertising in AI-Powered Search

Danny Da Rocha - Founder of Adsroid
March 12, 2026

Google is cautiously testing ads in its Gemini-powered AI Mode search, signaling a shift toward monetizing AI with relevant, clearly labeled advertising integrated within conversational experiences.

Insights

Impact of AI Overviews on News Publisher Traffic and Growth Channels

Danny Da Rocha - Founder of Adsroid
March 12, 2026

AI Overviews have cut traditional organic search clicks by 42% for publishers, yet breaking news coverage and Google Discover traffic are emerging as key growth areas.

Automation & AI

Google Introduces Ask Maps: AI-Powered Conversational Search for Personalized Recommendations

Danny Da Rocha - Founder of Adsroid
March 12, 2026

Google Ask Maps transforms local discovery with AI-driven conversational search, providing tailored recommendations and direct actions sourced from extensive community data and user preferences.