Blog

Ideas, insights, and updates to help you grow.

How to Use Conversational AI and API Integrations for Cross-Platform Ad Budget Optimization

Learn how conversational AI combined with API integrations can automate and optimize ad budgets across platforms using predictive decision intelligence to boost marketing performance and ROI.

How to Use Conversational AI and API Integrations to Automate Multi-Channel Paid Media Budget Alerting and Proactive Optimization

Explore how conversational AI combined with API integrations can automate alerting for your paid media budgets across multiple channels and enable proactive optimization strategies.

How to Use Conversational AI and API Integrations to Automate Cross-Platform Ad Creative Budget Allocation and Performance Insights

Learn how conversational AI and API integrations streamline cross-platform ad budget allocation and provide actionable performance insights, boosting marketing effectiveness and efficiency.

Google Ads Attribution Changes and Impact on Time Lag Reporting

Google Ads’ recent attribution changes affect how time lag reports display conversion data, requiring advertisers to understand new models and their implications on campaign performance analysis.

How to Use Conversational AI and API Integrations to Automate Cross-Platform Paid Media Budget Scenario Planning and What-If Analysis

Discover how conversational AI and API integrations streamline cross-platform paid media budget scenario planning and what-if analysis for smarter marketing decisions.

Understanding Dynamic Search Ads: Benefits, Limitations, and Best Practices

Dynamic Search Ads offer an automated way to target relevant searches based on website content. Learn how to leverage them effectively while managing their limitations.

Google Tests Third-Party Endorsements in Search Ads

Google is testing the integration of third-party endorsements in Search ads, which could improve ad trustworthiness by featuring external reviews and publisher credentials.

2025 AI Discovery Trends: Diverse LLM Platforms Shape User Behavior

In 2025, AI discovery is no longer ChatGPT-centric. Diverse LLMs grow rapidly across industries, reflecting unique user workflows, trust needs, and strategic content approaches for brands.

Leveraging Custom GPTs to Enhance SEO Team Efficiency

Custom GPTs can transform SEO workflows by automating routine tasks and enhancing analysis, enabling teams to focus on strategic growth and data-driven decision-making.

How to Leverage Conversational AI and API Integrations to Automate Attribution Modeling and Optimize Multi-Channel Ad Spend

Explore the benefits of using conversational AI combined with API integrations to automate attribution modeling, enabling marketers to optimize spending across multiple channels efficiently.