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  • SEO

Google Trends Explorer Update Adds Gemini-Powered Search Suggestions

Google updated its Trends Explorer with Gemini-powered term suggestions, enhanced visuals, and increased comparison capacity, helping users uncover relevant trends and fresh content ideas.
  • Automation & AI

Google’s Universal Commerce Protocol: Revolutionizing AI-Driven Shopping

Google introduces the Universal Commerce Protocol, enabling AI agents to streamline the entire shopping experience with seamless checkout, branded assistants, and targeted discounts.
  • SEA

How Google Is Addressing Ad Restrictions to Support Large Advertisers

Google is updating its ad policies to relax restrictions for large advertisers, improving ad approvals and encouraging global business expansion through smarter advertising strategies.
  • SEO

Google Expands Video Asset Limits in Performance Max Campaigns

Google is raising the video asset cap in Performance Max campaigns from 5 to 15, allowing advertisers greater creative variety and improved coverage across YouTube, Discover, and more.
  • SEO

Effective SEO Strategies for Ecommerce: Moving Beyond Traditional Audits

Traditional SEO audits often delay results for ecommerce brands. This article explores focused revenue capture sprints as a smarter strategy to improve SEO and increase revenue efficiently.
  • SEO

Navigating the Future of Search: Google July 2023 Core Update Insights

This article analyzes Google’s July 2023 core update, its effects on search results, key SEO challenges, and effective strategies to navigate ranking shifts for better site performance.
  • SEO

Why Google Advises Against Creating Content in Bite-Sized Chunks for AI

Google warns that crafting bite-sized content purely for AI and LLM rankings is not advisable. Instead, content should prioritize human readers for long-term SEO success.
  • SEA

Common Google Ads Mistakes to Avoid in 2026 for Effective PPC Campaigns

Avoid common Google Ads pitfalls in 2026 by ensuring accurate conversion tracking, proper campaign segmentation, and aligned bid strategies to boost PPC performance and ROI.
  • Automation & AI

Migrating Google Ads API Conversion Imports to the Data Manager API

Google is deprecating session attribute and IP address data imports in the Ads API, urging developers to migrate conversion data to the Data Manager API for richer, more reliable measurement.
  • SEO

Is SEO Still Enough in the Age of AI? Exploring the Role of Generative Engine Optimization

As AI reshapes digital marketing, this article reviews whether SEO alone remains effective or if generative engine optimization (GEO) is needed to attract and retain online traffic.
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