Blog

Ideas, insights, and updates to help you grow.

SEA

Mastering PPC Client Relationships to Complement AI Automation

Danny Da Rocha - Founder of Adsroid
January 29, 2026

Building strong PPC client relationships remains essential despite AI advancements. Learn how asking the right questions and active listening can unlock better results and collaboration.

Automation & AI

How to Automate Google and Meta Ads Budget Experimentation and Lift Analysis

Danny Da Rocha - Founder of Adsroid
January 29, 2026

Learn to automate budget experimentation and lift analysis for Google and Meta ads using conversational AI alongside seamless API integrations, enhancing campaign efficiency and results.

Automation & AI

How to Use Conversational AI to Detect and React to Ad Performance Anomalies

Danny Da Rocha - Founder of Adsroid
January 29, 2026

Discover how conversational AI leverages API integrations to detect and respond to anomalies in Google and Meta ad campaigns, optimizing performance and efficiency.

SEO

AI Local Visibility Versus Traditional Local Search: Key Differences and Insights

Clara Castrillon - SEO/GEO Expert
January 28, 2026

AI-powered local visibility is significantly more selective than traditional local search, prioritizing data accuracy and high ratings to recommend trusted businesses across industries.

Automation & AI

How to Use Conversational AI and API Integrations to Automate Multi-Platform Ad Budget Pacing and Spend Control

Danny Da Rocha - Founder of Adsroid
January 28, 2026

Explore how conversational AI combined with API integrations automates ad budget pacing and spend control across multiple platforms, enhancing efficiency and campaign results.

Automation & AI

Meta Explores Subscription Models for Exclusive AI and Social Media Features

Danny Da Rocha - Founder of Adsroid
January 28, 2026

Meta is testing new subscription plans tailored to Instagram, Facebook, and WhatsApp users, aiming to deliver premium AI and creativity tools without charging for core app experiences.

Insights

Evaluating AI Brand Recommendations: Consistency and Impact on Marketing

Danny Da Rocha - Founder of Adsroid
January 28, 2026

AI-generated brand recommendations vary widely with each request, challenging traditional ranking metrics. This article explores why visibility metrics outperform rankings in tracking AI-driven brand mentions.

Insights

Impact of AI on US Google Search Behavior in 2025

Danny Da Rocha - Founder of Adsroid
January 28, 2026

US Google users conducted nearly 20 percent fewer searches in 2025, influenced mainly by AI-powered answers that reduce repeat queries and reshape search engagement behavior.

Automation & AI

Optimizing Video Content for AI in Digital Marketing

Danny Da Rocha - Founder of Adsroid
January 28, 2026

This article explores how video content can be optimized for AI, providing marketers with strategies to improve indexing, enhance contextual relevance, and maximize audience engagement.

Automation & AI

How Conversational AI Integrations Help Marketers Automate Multichannel Ad Budget Forecasting and Performance Alerts

Danny Da Rocha - Founder of Adsroid
January 28, 2026

This article explores how conversational AI integrations empower marketers by automating multichannel ad budget forecasting and generating timely performance alerts for enhanced campaign management.