Blog

Ideas, insights, and updates to help you grow.

SEA

Understanding Query and Conversion Intent for Smarter PPC Strategies

Danny Da Rocha - Founder of Adsroid
May 5, 2026

Learn how query intent differs from conversion intent and how integrating both perspectives can enhance pay-per-click advertising performance in evolving search and social media landscapes.

SEO

The Evolution of Search in China and Its Impact on SEO Strategies

Clara Castrillon - SEO/GEO Expert
May 5, 2026

Search in China is undergoing a major evolution as AI technologies reshape user behavior. Discover how these changes affect SEO strategies and what marketers must know for 2026.

SEO

Understanding Meta Robots Tags and Their Impact on SEO

Clara Castrillon - SEO/GEO Expert
May 5, 2026

Meta robots tags are crucial for SEO strategies, guiding search engines on page indexing and follow behavior. Learn how to use them effectively for better search visibility.

Automation & AI

AI Ad Agent vs Human Media Buyer: Who Manages Your Ads Better?

Danny Da Rocha - Founder of Adsroid
May 5, 2026

Explore the honest AI vs human advertising comparison to decide who manages your ads better. Learn where AI media buyers excel, where humans still matter, and how Adsroid bridges the gap.

SEO

Google Search Console Logging Issue Fixed, Impacting Impressions Data

Clara Castrillon - SEO/GEO Expert
May 4, 2026

Google fixed a significant logging error in Search Console that misreported impressions, CTR, and average position data for nearly a year, affecting how site performance is analyzed.

SEO

Understanding the Shift From Topical to Brand Authority in SEO

Clara Castrillon - SEO/GEO Expert
May 4, 2026

SEO is evolving as AI disrupts traditional tactics. Discover why brand authority now outperforms topical authority, and how marketers should adapt strategies for sustained search visibility.

Automation & AI

Essential AI Tools for Competitive Analysis and Content Optimization

Danny Da Rocha - Founder of Adsroid
May 4, 2026

Discover how AI assistants like ChatGPT, Claude, and Perplexity enable thorough competitive analysis, content gap identification, and optimized structuring for improved AI search visibility.

SEO

The Essential Influence Shift Behind Modern SEO Strategies

Clara Castrillon - SEO/GEO Expert
May 4, 2026

Modern SEO must address influence beyond search alone, recognizing how users encounter brands across multiple channels before using search or AI tools to finalize decisions.

SEO

The End of Ask.com: Reflecting on a Pioneer in Search Engines

Clara Castrillon - SEO/GEO Expert
May 3, 2026

Ask.com, formerly known as Ask Jeeves, launched in 1996 and closed in 2026. This article explores its legacy, impact on search engines, and lessons for the evolving search market.

Automation & AI

Critical Update: Google Ads API v20 Sunsets June 2026

Danny Da Rocha - Founder of Adsroid
May 1, 2026

Google Ads API v20 will sunset on June 10, 2026, requiring developers and advertisers to upgrade. Early migration ensures uninterrupted campaign automation and reporting.