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Ideas, insights, and updates to help you grow.

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  • SEA

Google Ads Impact Calculator: Measure PPC Campaign Value Accurately

Learn how the Google Ads Impact Calculator helps advertisers evaluate the true value of their PPC campaigns, guiding budget decisions and enhancing overall ad performance.
  • SEO

Google Merchant Center Updates Multi-Channel Product ID Requirements

Google Merchant Center will enforce separate product IDs for online and in-store items with differing attributes by March 2026, urging retailers to update their product feeds.
  • SEA

Google Ads Now Accepts Federally Regulated Prediction Market Advertisers

Google Ads is opening advertising for prediction markets in the U.S. but restricts it to federally regulated entities with strict certification and compliance standards.
  • Insights

Shape the Future of SMX Advanced 2026: Call for Insights and Session Proposals

Participate in shaping SMX Advanced 2026 by completing a survey on key industry challenges and session formats. Submit your innovative session proposals to lead the search marketing discourse.
  • Automation & AI

Building Effective Year-End PPC Reports for Leadership Teams

Year-end PPC reports differ from monthly updates by targeting leadership with strategic insights, clear narratives, and actionable recommendations to guide future marketing decisions.
  • SEA

Mastering LinkedIn Profile Targeting in Microsoft Advertising Search Campaigns

LinkedIn profile targeting enhances Microsoft Advertising search campaigns by combining professional attributes with keyword targeting for improved audience relevance and campaign performance.
  • SEO

Google Ads Enhances Creator Partnerships with Advanced Search and Management Tools

Google Ads launched advanced Creator Search and a centralized Management section to simplify finding YouTube creators and organizing creator partnerships efficiently.
  • SEA

PPC Trends and Insights from SMX Next 2025 Panel Discussion

Discover the latest PPC trends from SMX Next 2025, focusing on AI advancements, campaign structures, new platform features, and measurement challenges ahead in 2026.
  • SEO

Google Ads Change History: New Go To Button Boosts Account Management Efficiency

Google Ads' new Go To button in Change history reports accelerates account management by allowing direct navigation to affected campaigns and ad groups during audits and bulk edits.
  • SEO

Why Brand Mentions Are Essential for SEO Success in 2026

Brand mentions have evolved into a vital ranking factor for SEO and AI-driven search in 2026. Prioritizing them alongside technical SEO boosts organic visibility and authority.
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