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Ideas, insights, and updates to help you grow.

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  • Insights

Google Launches European Search Dataset Licensing Program for Competitors

Google's European Search Dataset Licensing Program offers anonymized search data to eligible competitors, enhancing market transparency and supporting AI development under the Digital Markets Act.
  • SEA

Google Ads Automation: Strategies for Effective Measurement and Success

Google Ads automation shifts decision-making to AI, requiring precise measurement strategies and goal alignment to achieve real business value beyond standard conversion metrics.
  • Automation & AI

How to Feed Your Business Context to an AI Ads Agent (and Why It Matters)

Learn how to feed business context to an AI ads agent, including margins, product priorities, seasonality and goals, so automation decisions actually reflect how your business works.
  • SEO

Mastering Link Building with Strategic Original Research

Explore effective link building through original research that earns high-quality citations and media coverage, increasing SEO results and brand authority with sustainable methods.
  • Automation & AI

How to Use the Meta Ad Library to Research Competitor Ads (Step-by-Step)

A complete step-by-step guide to using the Meta Ad Library for competitor ad research, covering every search filter, feature, and limitation the tool offers.
  • SEA

FTC and States Sue Amazon Over Alleged Secret Ad Overcharging Scheme

The FTC and 22 states filed a lawsuit claiming Amazon overcharged advertisers by changing its ad auctions without clear disclosure, raising questions about platform transparency and pricing fairness.
  • SEO

Rank Math Temporarily Pauses Support Agent Over Permission Issues

Rank Math has halted its AI Support Agent due to unclear communication about access permissions. The agent will return after improvements clarify user consent for credential creation.
  • SEO

Google Rolls Out Generative AI Performance Reports in Search Console

Google’s generative AI performance reports in Search Console are now available worldwide, providing site owners data on AI feature impressions and control over AI integrations.
  • Automation & AI

EU Designates ChatGPT as Very Large Online Search Engine Under DSA

ChatGPT has been designated a very large online search engine by the EU’s Digital Services Act, subjecting it to enhanced obligations and scrutiny to mitigate systemic risks for users and society.
  • Insights

How to Restructure Marketing Teams for AI Search Success

Discover essential role changes, budgeting strategies, and a 90-day sequence to adapt marketing teams effectively for AI search engines and improve brand presence in AI-powered buying journeys.
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