Search campaigns often experience early growth but eventually face performance plateaus. Discover expert strategies to identify and overcome factors that limit campaign success.

OpenAI rolled out cost-per-click advertising in ChatGPT, allowing advertisers to pay for clicks instead of impressions, enhancing performance marketing and competing more directly with Google Search.

Google Ads App Consent Insights offer detailed consent data across apps, platforms, and regions, empowering advertisers to improve campaign performance through better consent management.

Google Ads now ensures campaigns with ad schedules pace toward the full monthly budget, not just active days. This update changes spend dynamics, requiring revised budget strategies.