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Ideas, insights, and updates to help you grow.

How to Use Conversational AI to Detect and React to Ad Performance Anomalies

Discover how conversational AI leverages API integrations to detect and respond to anomalies in Google and Meta ad campaigns, optimizing performance and efficiency.

AI Local Visibility Versus Traditional Local Search: Key Differences and Insights

AI-powered local visibility is significantly more selective than traditional local search, prioritizing data accuracy and high ratings to recommend trusted businesses across industries.

How to Use Conversational AI and API Integrations to Automate Multi-Platform Ad Budget Pacing and Spend Control

Explore how conversational AI combined with API integrations automates ad budget pacing and spend control across multiple platforms, enhancing efficiency and campaign results.

Meta Explores Subscription Models for Exclusive AI and Social Media Features

Meta is testing new subscription plans tailored to Instagram, Facebook, and WhatsApp users, aiming to deliver premium AI and creativity tools without charging for core app experiences.

Evaluating AI Brand Recommendations: Consistency and Impact on Marketing

AI-generated brand recommendations vary widely with each request, challenging traditional ranking metrics. This article explores why visibility metrics outperform rankings in tracking AI-driven brand mentions.

Impact of AI on US Google Search Behavior in 2025

US Google users conducted nearly 20 percent fewer searches in 2025, influenced mainly by AI-powered answers that reduce repeat queries and reshape search engagement behavior.

Optimizing Video Content for AI in Digital Marketing

This article explores how video content can be optimized for AI, providing marketers with strategies to improve indexing, enhance contextual relevance, and maximize audience engagement.

How Conversational AI Integrations Help Marketers Automate Multichannel Ad Budget Forecasting and Performance Alerts

This article explores how conversational AI integrations empower marketers by automating multichannel ad budget forecasting and generating timely performance alerts for enhanced campaign management.

How Meta’s Andromeda and GEM Revolutionize AI-Driven Ad Delivery

Meta's AI overhaul replaces audience-first targeting with creative-first ad delivery using Andromeda and GEM, enhancing campaign results through smarter, broader optimization.

Google Explores Opt-Out Controls for Content Use in Search AI Features

Google is developing options for website owners to opt out of their content being used in Search AI features such as AI Overviews, responding to regulatory requirements and publisher concerns.