Google Ads has introduced the Merchant API in its scripting environment, offering a modular and AI-driven solution to improve Shopping feed management and prepare for the Content API sunset.

Large language models drive consumer decisions by nudging users with budget deals and product comparisons. Understanding these patterns can help brands navigate the evolving AI-driven customer journey.

Accurate measurement is essential for performance marketing success. Learn how to rebuild your foundation through first-party data integration, cross-channel insights, and media mix modeling.

Explore how strategic prompting in AI tools can elevate online ad campaigns by generating creative ideas, refining targeting, and saving time for marketers across channels.