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  • Automation & AI

How to Use Conversational AI to Optimize Google and Meta Ads Budgets Through API Integrations

Learn how conversational AI leverages API integrations to maximize Google and Meta ads budgets, ensuring better targeting, automation, and cost efficiency for digital marketers.
  • SEO

Why Last-Touch Attribution Fails for SEO in an AI-Driven Search Landscape

Learn why last-touch attribution is outdated for SEO measurement in AI-driven search results and discover strategies to track organic impact across the entire customer journey accurately.
  • SEA

Apple Expands App Store Ads with More Search Results Opportunities

Apple is expanding its App Store ad placements to show more ads per search query, starting in the UK and Japan, then rolling out globally by March-end, boosting advertiser visibility.
  • SEA

Maximizing Google Ads Performance with Seasonal Influences and Device Targeting

Discover strategies for optimizing Google Ads bids based on seasonal trends and device types to improve performance and maximize ROI in dynamic advertising environments.
  • Automation & AI

Google Ads Bug Disrupts Editing of Performance Max Asset Groups

A recent Google Ads bug stops advertisers from modifying Performance Max asset groups, causing error messages and blocking essential updates within the platform.
  • Automation & AI

How Rubric-Based Prompting Enhances AI Accuracy and Reliability

Rubric-based prompting sets explicit criteria for AI responses, reducing errors and hallucinations. This method improves factual accuracy, making AI-generated content more reliable and trustworthy.
  • Automation & AI

The Future of Agentic AI in PPC Account Management

Agentic AI is transforming PPC management by enabling autonomous decisions and real-time optimizations, empowering marketers to focus on strategy while AI handles execution.
  • SEA

Google’s Concerns Over DOJ Antitrust Search Ad Syndication Remedies

Google argues that DOJ-enforced search ad syndication could reveal its proprietary ad technology and harm advertisers through increased fraud and less relevant ads, calling for a stay during appeal.
  • Automation & AI

Google Warns of Major Risks in Forced Search Data Sharing

Google cautions that forced sharing of its search index, ranking data, and live results with competitors risks exposing proprietary technology, increasing spam, and damaging its reputation.
  • Automation & AI

Google Campaign Mix Experiments: Optimize Multi-Campaign Strategies

Google's Campaign Mix Experiments provide a data-driven way to test multiple campaign types and budgets simultaneously, helping advertisers optimize cross-channel performance effectively.
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