Blog

Ideas, insights, and updates to help you grow.

Understanding Agentic AI: Impacts and Strategies for SEO Leaders

Agentic AI acts on behalf of customers, altering digital engagement and decision-making. SEO leaders can guide executives through these changes with clear, practical strategies.

Analyzing Brand Recommendations by AI: Consistency and Influencing Factors

This article examines how AI systems like ChatGPT vary in brand recommendations across different industries and prompt types, highlighting the effects of complexity and market competitiveness.

Reddit’s Evolving Search Experience: Integrating AI for Deeper User Engagement

Reddit integrates AI with its search functions, fostering deeper community engagement and becoming a major research destination beyond conventional search engines like Google.

OpenAI Tests Ads in ChatGPT: A New Era for Conversational AI Monetization

OpenAI begins testing ads in ChatGPT, integrating sponsored messages outside chat responses to explore new monetization methods for conversational AI platforms without compromising user trust.

Understanding Generative Engine Optimization: Key Insights from Patents

Generative engine optimization involves tailoring content for AI-driven search engines by leveraging insights from patents on query handling, passage ranking, and content relevance.

Optimizing SEO Measurement in the Age of AI-Driven Traffic

As AI influences more user journeys, traditional SEO tools like GA4 fall short. Discover advanced strategies to measure AI-driven traffic and optimize brand visibility across AI-powered platforms.

Applying the Theory of Constraints to PPC Optimization for Better Results

Explore how the theory of constraints can transform your PPC approach by identifying and resolving the key bottleneck limiting campaign success for improved advertising outcomes.

Google Ads AI Agent vs Scripts vs Rules vs Automation Tools

If you are looking to move beyond scripts and rules and adopt true AI-driven Google Ads optimization, Adsroid is the natural evolution.

Understanding Good Quality Score in Google Ads

This article explores Google Ads Quality Score, examining its components like ad relevance and landing page experience, and offers actionable insights to enhance your ad performance.

Unlocking Full Transparency and Control in Google Ads Performance Max Campaigns

Explore the enhanced transparency and control features in Google Ads Performance Max campaigns, including search term reporting, negative keyword support, and detailed channel performance insights.