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  • SEO

Bridging the Gap Between SEO and AI Retrieval for Better Content Visibility

Traditional SEO ranking no longer guarantees content visibility in AI-generated answers. Learn why retrieval-based AI systems may miss your content and how to optimize for both SEO and AI retrieval layers.
  • Automation & AI

Enhancing PR Measurement Through Collaboration With SEO and PPC

Effective PR measurement requires collaboration with SEO and PPC teams to link media outreach to customer actions, integrate SEO and generative optimization, and utilize the right tools and metrics.
  • Automation & AI

The Strategic Power of Video in B2B Marketing Funnels

An integrated video approach in B2B marketing multiplies lead generation by influencing buying committees early, connecting brand awareness with demand effectively throughout the funnel.
  • SEO

Why Creating Separate Markdown Pages for LLMs Is Not Recommended

Creating separate markdown pages to serve LLMs is discouraged by Google and Bing. This practice risks cloaking penalties and offers no SEO advantage for AI-driven search engines.
  • SEO

Why Local SEO Rankings Are Stable But Customer Calls Are Declining

Local SEO rankings appear stable, yet calls and user interactions are decreasing sharply as AI local packs and paid ads reshape Google's local search landscape.
  • Insights

Google February 2026 Discover Core Update: Key Changes and Impact

Google's February 2026 Discover core update aims to improve local content relevance, reduce clickbait, and highlight expert, original articles to better serve users globally.
  • Automation & AI

How AI Is Driving a New Expansionary Era in Google Search

Google Search is undergoing a major transformation driven by AI, resulting in longer, more conversational searches and expanded use of voice and images, leading to increased user engagement and growth.
  • SEO

Balancing AI Automation and Human Judgment in SEO for Lasting Authority

Discover how integrating AI automation in SEO can boost efficiency without sacrificing critical human judgment, trust, and unique expertise essential for sustainable authority online.
  • SEA

Maximizing Google Performance Max Campaigns for Marketing Success

Explore advanced techniques and insights to enhance Google Performance Max campaigns, ensuring better targeting, higher conversions, and maximized return on ad spend for marketers.
  • Automation & AI

Google Ads Multi-Party Approval Enhances Account Security

Google Ads' new multi-party approval requires a second admin to authorize sensitive account changes, improving security and preventing costly mistakes in large teams and agencies.
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