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  • Automation & AI

Google Campaign Mix Experiments: Optimize Multi-Campaign Strategies

Google's Campaign Mix Experiments provide a data-driven way to test multiple campaign types and budgets simultaneously, helping advertisers optimize cross-channel performance effectively.
  • Automation & AI

Google’s Personal Intelligence Integrates Gmail and Photos into AI Search Mode

Google’s Personal Intelligence in AI Mode connects Gmail and Google Photos, delivering deeper personalized search responses based on user data for AI Pro and Ultra subscribers in the US.
  • SEO

Evaluating the AI-Driven Evolution of SEO Terminology in 2025

In 2025, SEO terminology is rapidly evolving due to AI. Influencers debate new acronyms and shifts in AI-driven search, reflecting changing industry perspectives and practices.
  • SEO

Understanding Flat Organic Traffic in SEO Campaigns and Its True Impact

Flat organic traffic does not always indicate SEO failure. Learn how AI-powered search features shape traffic trends and why conversion metrics provide a clearer performance picture.
  • SEA

Mastering Google Demand Gen Campaigns: Advanced Strategies for Success

Discover how to strategically set up and optimize Google Demand Gen campaigns alongside Performance Max and Search for enhanced ecommerce growth and brand consistency.
  • SEO

How SEO Professionals Can Support Social Causes Through Fundraising Initiatives

SEO professionals are mobilizing their expertise to support fundraising efforts for communities impacted by recent immigration enforcement operations, exemplifying industry solidarity beyond marketing.
  • SEO

How Google Search Console Counts Impressions for AI Overview and Organic Listings

Google Search Console consolidates impressions when a URL appears multiple times in AI Overviews and organic listings, essential for accurate SEO performance assessment.
  • Automation & AI

Google DeepMind Gemini AI Assistant Will Not Feature Ads for Now

Google DeepMind’s Gemini AI assistant will remain ad-free for now as the company prioritizes trust, quality, and unbiased user support rather than immediate monetization through advertising.
  • SEO

How Consumers Use ChatGPT for Local Service Searches

New research reveals that consumers still rely heavily on keyword searches within ChatGPT for local services, affecting traditional SEO and keyword strategies.
  • SEO

Understanding Google’s Eligibility Criteria for Local Pack Rankings

Google ranks local businesses by first establishing eligibility based on entity certainty and category alignment, influencing visibility beyond just reviews and proximity.
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