Blog

Ideas, insights, and updates to help you grow.

Automation & AI

Yahoo CEO on AI Search Impact: Preserving Traffic to Publishers

Danny Da Rocha - Founder of Adsroid
March 17, 2026

Yahoo CEO Jim Lanzone discusses how AI-powered search engines threaten publisher traffic and outlines Yahoo's approach to maintaining content visibility through a traditional search model.

Insights

Understanding the Two Phases of Search Engine Content Evaluation

Danny Da Rocha - Founder of Adsroid
March 17, 2026

This article explains the two key phases— infrastructure and competitive— that search engines use to evaluate content, determining whether and how it appears in search results.

Insights

How Search Behavior Diversification is Transforming Digital Marketing

Danny Da Rocha - Founder of Adsroid
March 17, 2026

Search behavior now spans platforms including social networks, ecommerce, and AI tools, creating new opportunities in digital marketing beyond traditional search engines like Google.

Automation & AI

Google Ads Editor 2.12 Enhances Creative Control and AI Campaign Management

Danny Da Rocha - Founder of Adsroid
March 17, 2026

Google Ads Editor 2.12 introduces expanded video assets, vertical images, AI control enhancements, and budget management features, improving campaign creativity and automation management.

Automation & AI

OpenAI Launches Ads Manager for ChatGPT, Paving Way for AI Conversational Advertising

Danny Da Rocha - Founder of Adsroid
March 16, 2026

OpenAI unveils a dedicated Ads Manager for ChatGPT, allowing marketers to manage and optimize AI-powered ad campaigns and gain early insights into conversational advertising dynamics.

SEA

Google Shopping Introduces Sponsored Shops for Enhanced Store-Level Ads

Danny Da Rocha - Founder of Adsroid
March 16, 2026

Google Shopping is testing Sponsored Shops, showcasing multiple products from one retailer in a single ad unit. This innovation shifts focus from individual products to entire stores, impacting ad strategies.

Automation & AI

Understanding Affiliate Marketing Incrementality and Its Impact on Revenue

Danny Da Rocha - Founder of Adsroid
March 16, 2026

Affiliate marketing incrementality examines whether affiliates drive new customers or merely capture sales already in your funnel, affecting overall revenue and program efficiency.

Insights

How LinkedIn’s Advanced AI Feed Ranking Enhances Professional Content Discovery

Danny Da Rocha - Founder of Adsroid
March 16, 2026

LinkedIn revamped its feed with AI-powered ranking using large language models and GPU technology, enhancing content relevance and user engagement across the network.

SEO

How AI and Structured Data Shape Ecommerce Organic Visibility in 2026

Clara Castrillon - SEO/GEO Expert
March 16, 2026

Ecommerce organic visibility in 2026 demands AI-optimized content and structured product data to reduce buyer uncertainty and gain trust amid advanced SERP features.

SEO

Common SEO Interview Mistakes and How to Avoid Them

Clara Castrillon - SEO/GEO Expert
March 16, 2026

Many SEO candidates face common interview pitfalls such as arrogance or poor communication. This article explains these errors and offers practical advice to improve your SEO interview performance.