Blog

Ideas, insights, and updates to help you grow.

MCP Advertising Glossary: 30 Terms Every Marketer Should Know

A plain-language MCP advertising glossary defining 30 essential terms including tool calling, envelope, OAuth scopes, org_id, and AI agent vocabulary every modern marketer needs to understand.

Understanding AI-Generated Work and the Rise of Cleanup Tasks

As AI adoption increases, so does the need to review and correct AI-generated content, often called workslop, requiring significant cleanup and oversight in various work environments.

Understanding Google’s Lighthouse 13.5 ARD Audit for AI Resource Discovery

Google's Lighthouse 13.5 introduces a new audit for Agentic Resource Discovery (ARD), helping AI agents find organizational resources through standardized catalogs and schemas.

MCP for Enterprise Marketing Teams: Governance, Confirmation Steps, and Multi-Org Access

How enterprise marketing teams can govern AI agent access to ad accounts using confirmation steps, multi-org project isolation, and structured permission models built into MCP server architecture.

SaaS Growth Teams: Running Paid Acquisition Through an AI Agent Instead of a Dashboard

How lean SaaS growth teams can replace dashboard-hopping with AI-native paid acquisition workflows, covering Google Ads, GA4, Search Console, and competitor intelligence in one conversation.

How to Use Ad Radar: Complete Setup Guide for New Users

Complete step-by-step guide to setting up and using Ad Radar inside Adsroid. From adding your first keyword to reading results and configuring competitor alerts.

Key Updates on Google AI Search Reporting, Content Payments, and AI Crawler Controls

Discover Google's AI search data reporting challenges, a new publisher payment pilot for AI content, and how Cloudflare's crawler controls help sites manage AI training while keeping search crawling operative.

E-commerce Ad Management with AI: Automating Google Shopping and Meta Ads at Scale

How e-commerce brands can automate Google Shopping and Meta Ads at scale using AI, covering bulk campaign updates, creative generation, competitor monitoring, and practical tooling options.

How to Conduct a Full Competitor Ad Audit in One Hour

A practical, step-by-step competitor ad audit framework you can complete in one hour. Covers search ads, display ads, Meta ads, messaging analysis, and how to use Ad Radar inside Adsroid to automate the process.

Effective AI Governance: Lessons From a Public School’s Accountability Framework

A public school district designed a rigorous AI governance framework prioritizing transparency, human review, and responsible data use, offering vital lessons for AI accountability today.