Google Ads has introduced in-platform promotions for its AI Max feature within campaign settings, encouraging advertisers to adopt AI-driven tools through active promotion during routine use.

Automation excels in ecommerce but faces hurdles in B2B lead generation due to longer sales cycles and fewer conversions. This article explores solutions and expert strategies.

Reddit integrates AI with its search functions, fostering deeper community engagement and becoming a major research destination beyond conventional search engines like Google.

OpenAI begins testing ads in ChatGPT, integrating sponsored messages outside chat responses to explore new monetization methods for conversational AI platforms without compromising user trust.

Effective PR measurement requires collaboration with SEO and PPC teams to link media outreach to customer actions, integrate SEO and generative optimization, and utilize the right tools and metrics.

An integrated video approach in B2B marketing multiplies lead generation by influencing buying committees early, connecting brand awareness with demand effectively throughout the funnel.

Google Search is undergoing a major transformation driven by AI, resulting in longer, more conversational searches and expanded use of voice and images, leading to increased user engagement and growth.

Google Ads' new multi-party approval requires a second admin to authorize sensitive account changes, improving security and preventing costly mistakes in large teams and agencies.

Google Ads has launched a multi-party approval feature for sensitive account changes. This security upgrade helps agencies and advertisers prevent unauthorized access and costly errors.

Microsoft Advertising unveils the Publisher Content Marketplace, empowering publishers to license quality content for AI applications while maintaining ownership and editorial control.