Yahoo Scout is Yahoo's AI-powered search companion utilizing extensive user data and AI models to provide personalized answers across Yahoo's platforms, enhancing search and content interaction.

Learn how conversational AI and API automation work together to identify and prevent budget wastage in Google and Meta advertising campaigns, improving ROI and campaign efficiency.

The EU advances regulations compelling Google to share Android AI tools and search data with rivals. This move enhances competition and affects digital advertising landscapes significantly.

Learn how to automate budget reallocation across Google and Meta ads campaigns using AI and API integrations. Maximize ROI by optimizing ad spend efficiently and seamlessly.

Discover how conversational AI and API integrations empower marketers to make smarter, data-driven ad spend decisions across platforms, improving targeting and maximizing ROI.

Explore how conversational AI agents leverage API workflows to streamline multi-channel ad campaign reporting and optimize budget allocation with real-time data and automation.

OpenAI is introducing premium-priced ads within ChatGPT, prioritizing brand visibility and user privacy while limiting detailed advertiser data and targeting.

Google's new method breaks intent understanding into steps, enabling small AI models to interpret user behavior accurately on-device, improving speed, privacy, and reducing expenses.

AI-driven search enhances user experience by delivering conversational, summarized answers quickly, reshaping search marketing strategies and user behavior across devices and platforms.

Discover strategies to add AI agents to your marketing workflows effortlessly, improving campaign management and results without overhauling your current technology stack.