Adobe plans to discontinue the SEO tool in Marketo Engage by March 2026, urging users to export data ahead of removal as the company shifts focus to Semrush integration.

Walmart is moving away from Instant Checkout in ChatGPT due to low in-chat purchase conversions, opting to embed its own chatbot for better cart synchronization and checkout experience.

Google’s Universal Commerce Protocol now supports AI-powered shopping with better cart functions, real-time product data, identity linking, and simplified onboarding for retailers.

Google leverages its established ad infrastructure and capital investments to advance AI-powered search monetization, challenging ChatGPT's dominance in the evolving conversational search landscape.

Effective AI content strategies focus on buyer personas to tailor answers to real customer problems, avoiding generic responses that fail to engage or convert.

Google is expanding its Personal Intelligence capabilities beyond beta, integrating personalized features into Search AI Mode, Gemini app, and Chrome to enhance user experience with data-driven insights.

Yahoo CEO Jim Lanzone discusses how AI-powered search engines threaten publisher traffic and outlines Yahoo's approach to maintaining content visibility through a traditional search model.

Google Ads Editor 2.12 introduces expanded video assets, vertical images, AI control enhancements, and budget management features, improving campaign creativity and automation management.

OpenAI unveils a dedicated Ads Manager for ChatGPT, allowing marketers to manage and optimize AI-powered ad campaigns and gain early insights into conversational advertising dynamics.

Affiliate marketing incrementality examines whether affiliates drive new customers or merely capture sales already in your funnel, affecting overall revenue and program efficiency.