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  • Automation & AI

Google Uses Gemini 3 Pro to Enhance AI Overviews in Search

Google integrates Gemini 3 Pro to deliver advanced AI Overviews in Search, improving the quality of responses for complex queries in English worldwide for premium subscribers.
  • Automation & AI

OpenAI Introduces Ads in ChatGPT: What Marketers Need to Know

OpenAI is launching ads in ChatGPT for free and low-cost tiers, creating a novel advertising opportunity directly within AI-driven conversations while maintaining user privacy and control.
  • Automation & AI

YouTube Promotions Now Enable Interest-Based Targeting for Creators

YouTube updates its Promotions tool to let creators target potential viewers based on interests such as food or sports, moving beyond traditional demographic filters for more precise audience reach.
  • Automation & AI

Microsoft Advertising’s 2026 Updates Enhance Automation and Customer Acquisition

Microsoft Advertising's 2026 updates introduce advanced Performance Max tools, new customer acquisition goals, improved Google imports, and smarter ad automation to optimize campaign results and scalability.
  • Automation & AI

Google’s Universal Commerce Protocol: Revolutionizing AI-Driven Shopping

Google introduces the Universal Commerce Protocol, enabling AI agents to streamline the entire shopping experience with seamless checkout, branded assistants, and targeted discounts.
  • Automation & AI

Migrating Google Ads API Conversion Imports to the Data Manager API

Google is deprecating session attribute and IP address data imports in the Ads API, urging developers to migrate conversion data to the Data Manager API for richer, more reliable measurement.
  • Automation & AI

Microsoft Launches AI Shopping Features with Copilot Checkout and Brand Agents

Microsoft introduces Copilot Checkout and Brand Agents, enabling in-chat purchasing and AI chat experiences for brands, enhancing customer engagement and e-commerce efficiency.
  • Automation & AI

Google Tag Gateway Now Supports One-Click Deployment via Google Cloud Platform

Google Tag Gateway’s new beta integration with Google Cloud Platform offers advertisers a streamlined way to deploy through one-click setup, improving data reliability and combating ad blockers effectively.
  • Automation & AI

Why OpenAI Paused ChatGPT Ads Amid Google Gemini’s Rise

OpenAI postponed advertising in ChatGPT to prioritize improvements after Google Gemini outperformed it in speed, integration, and reasoning. This article analyzes the shift and its future implications.
  • Automation & AI

Building Effective Year-End PPC Reports for Leadership Teams

Year-end PPC reports differ from monthly updates by targeting leadership with strategic insights, clear narratives, and actionable recommendations to guide future marketing decisions.
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