Blog

Ideas, insights, and updates to help you grow.

Understanding OpenAI’s Site Safety Blocklist Impact on Website Access

OpenAI’s site safety blocklist can restrict AI agents from accessing certain websites, impacting visibility and trust. Learn how this affects your site and key steps to identify and resolve mistaken blocks.

How AI-Driven Marketing Transforms HubSpot’s SEO and Growth Strategy

HubSpot’s marketing evolution leverages AI to prioritize revenue over traffic, employing personalized content and AI visibility tracking to thrive despite major search traffic losses.

Google Ads Daily Budget Explained: Why Google Can Spend Up to 2x Your Daily Budget

Google Ads can legally spend up to twice your daily budget on high-traffic days. Learn how the daily over-delivery rule works, what the monthly cap protects you from, and how to catch pacing problems early.

Decodo Launches Unified Web Data API for AI Startups

Decodo's new Web Data API integrates web scraping, crawling, mapping, and search into a single API key, reducing infrastructure complexity for AI startups and enabling real-time data access.

Google Ads Budget Management: How Much to Spend, How to Pace It and How to Stop Overspending

A complete guide to Google Ads budget management: how to size your budget from CPA and conversion rate, pace daily spend correctly, and prevent overspending with guardrails and alerts.

Shopify Integrates Merchant Admin Knowledge Base for AI Shopping Agents

Shopify has integrated the Merchant Admin knowledge base into its platform, replacing the standalone app to improve AI agent responses and streamline management of store policies and information.

Analysis of Information Seeking and Writing Trends on ChatGPT

OpenAI's latest data reveals a growth in information-seeking usage on ChatGPT, nearly matching writing activities, highlighting evolving user behavior and implications for AI applications.

Google Ads Audit Checklist: 25 Checks to Run Every Month (Free Template)

A practical Google Ads audit checklist covering 25 monthly checks across tracking, structure, search terms, budget, creative and landing pages, with notes on which checks an AI agent can automate.

Google and OpenAI’s Generative UI: Impact on Business and Search Experience

Generative UI from Google and OpenAI is transforming search by offering interactive, tool-rich answers that influence business strategies and user engagement across platforms.

Meta Delays Updated Commercial Terms Impacting Web Crawling to November 20

Meta has delayed its updated Commercial Terms allowing broad web crawling until November 20, responding to regulatory reviews and publisher opposition to the new data usage policies.