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Ideas, insights, and updates to help you grow.

How to Maximize Press Release Impact with Targeted Journalist Outreach

Learn a proven strategy to boost press release results by directly pitching relevant journalists, using research and targeted outreach to secure valuable media features and enhance client impact.

Understanding KPIs in AI Search Optimization

Understanding KPIs in AI search optimization requires redefining traditional SEO metrics to align with AI interactions and outcomes for a more effective digital strategy.

Analyzing Brand Recommendations by AI: Consistency and Influencing Factors

This article examines how AI systems like ChatGPT vary in brand recommendations across different industries and prompt types, highlighting the effects of complexity and market competitiveness.

Google February 2026 Discover Core Update: Key Changes and Impact

Google's February 2026 Discover core update aims to improve local content relevance, reduce clickbait, and highlight expert, original articles to better serve users globally.

US DOJ and States Appeal Google Search Antitrust Remedies Ruling

The US Department of Justice and multiple states appeal a federal judge's ruling on Google's search monopoly remedies, contesting the lack of major structural changes and aiming to restore fair competition.

Evaluating AI Brand Recommendations: Consistency and Impact on Marketing

AI-generated brand recommendations vary widely with each request, challenging traditional ranking metrics. This article explores why visibility metrics outperform rankings in tracking AI-driven brand mentions.

Impact of AI on US Google Search Behavior in 2025

US Google users conducted nearly 20 percent fewer searches in 2025, influenced mainly by AI-powered answers that reduce repeat queries and reshape search engagement behavior.

How to Submit Effective Session Proposals for SMX Advanced 2024

Master the art of submitting session proposals for SMX Advanced 2024. This guide offers actionable tips to present unique, advanced topics with clear case studies and valuable takeaways.

Shape the Future of SMX Advanced 2026: Call for Insights and Session Proposals

Participate in shaping SMX Advanced 2026 by completing a survey on key industry challenges and session formats. Submit your innovative session proposals to lead the search marketing discourse.

Maximize TikTok Views: Post 2-5 Times Weekly

Unlock TikTok success with Buffer's data-backed insights! Discover why posting 2-5 times a week maximizes views and boosts your chances of viral hits.