AI Overviews have cut traditional organic search clicks by 42% for publishers, yet breaking news coverage and Google Discover traffic are emerging as key growth areas.

Learn to optimize marketing ROI by combining platform ROAS with backend data, creating a feedback loop that enhances campaign targeting, bidding strategies, and lead quality.

Lead scoring models help B2B marketers prioritize prospects by evaluating behaviors and attributes, increasing conversion efficiency and aligning sales with marketing objectives.

The EU Digital Markets Act aims to curb Google's dominance by enforcing fairness in search algorithms, promoting equal opportunities for competitors and enhancing digital market fairness.

Google Discover is a powerful content feed driving significant traffic by tailoring personalized content across various Google platforms, offering unique opportunities for publishers and marketers alike.

Learn a proven strategy to boost press release results by directly pitching relevant journalists, using research and targeted outreach to secure valuable media features and enhance client impact.

Understanding KPIs in AI search optimization requires redefining traditional SEO metrics to align with AI interactions and outcomes for a more effective digital strategy.

This article examines how AI systems like ChatGPT vary in brand recommendations across different industries and prompt types, highlighting the effects of complexity and market competitiveness.

Google's February 2026 Discover core update aims to improve local content relevance, reduce clickbait, and highlight expert, original articles to better serve users globally.