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Ideas, insights, and updates to help you grow.

Google’s AI Overview Links: Impact and Insights for Marketers

Google has increased the number of external links within AI Overview answers, influencing SEO metrics and user engagement. Learn how these changes affect clicks, impressions, and AI Mode navigation.

Chartbeat Reports Significant Decline in Google Search Traffic for Publishers

Chartbeat's 2026 data highlights a sharp decline in Google Search referrals for media publishers, with shifts toward owned audience channels like direct and dark social traffic.

Understanding Data Sources Powering AI Search Engines

This article analyzes key data sources used by AI search engines, detailing their roles from real-time web content to licensed publishers and community platforms to enhance search accuracy and grounding.

Google Analytics Now Supports Include Filters for Hostnames

Google Analytics adds Include hostname filters to whitelist approved domains, enhancing data quality by simplifying spam filtering and ensuring accurate reporting for analytics properties.

International SEO Strategies for News Publishers Targeting Global Audiences

This article analyzes international SEO strategies for news publishers targeting multiple countries and languages, highlighting technical challenges and localization best practices.

How to Identify the Sources Influencing AI-Powered Search Answers

Learn how to map and analyze the sources that AI search engines use to answer queries, so your brand can improve visibility beyond traditional SEO ranking metrics.

Optimizing Local Service Pages for AI Visibility and Search Access

This article covers how local service pages can improve AI visibility by auditing crawler access, verifying accuracy, maintaining schema, and incorporating customer insights to enhance search performance.

Google Tests Dive Deeper Button in Discover for Enhanced Topic Exploration

Google is testing a Dive Deeper button in Discover for videos that opens a short topic summary with links to related stories, improving how users explore web content.

How Google, Cloudflare, and Microsoft Compensate Publishers for AI Content Use

Google, Cloudflare, and Microsoft have launched different AI content payment programs, allowing publishers to monetize their web content's use in AI-generated responses through varied models and controls.

Global AI Job Impact Survey Reveals Higher Job Loss Expectations in Wealthy Countries

A survey of 37 countries finds a majority expect AI to cause job losses rather than gains, especially in wealthier nations, alongside growing awareness and varied sentiment about AI's societal impact.