Blog

Ideas, insights, and updates to help you grow.

Cloudflare’s New Disallow AI Training Setting and Its Search Impact

Cloudflare's Disallow AI Training setting blocks AI training crawlers without impacting Google, Apple, and Bing's search crawling, redefining how sites control AI content use and search visibility.

Comprehensive Brand Protection Strategies in Search and AI Environments

Learn how to safeguard your brand against impersonation, misinformation, and digital abuse in search and AI systems with proactive auditing, monitoring, and defense strategies.

Google’s New AI Contribution Pilot Pays Publishers for Content Use

Google is testing a pilot program that compensates publishers for content used in AI-generated answers. This new revenue model could transform content monetization and publisher partnerships.

How to Connect AI Search Visibility to Local Leads

Understanding AI search visibility's impact on local leads is crucial. This article explores tracking techniques, attribution challenges, and practical recommendations to optimize local search performance.

Matt Mullenweg Returns as CEO of Automattic: A Corporate Leadership Crisis Resolved

Matt Mullenweg has been reinstated as CEO of Automattic after a brief leadership upheaval. This article analyzes the crisis, official statements, employee responses, and implications for WordPress.

Understanding the Limitations of Google Search Console AI Search Reports

Google Search Console’s AI search reports use legacy metrics ill-suited for modern AI-driven search, leading to misleading impressions and position data for websites.

Impact of Google’s AI Overviews on Wikipedia Traffic and Referrals

Google's AI Overviews have reduced monthly search referrals to English Wikipedia by about 5%, revealing significant shifts in user behavior and the role of AI in search visibility and traffic dynamics.

Google Restores Post View Counts for Business Profiles Globally

Google reintroduces post view counts for Business Profiles, providing combined Search and Maps data on individual posts. This feature enhances local business visibility and performance tracking.

Understanding Google’s Next AI Updates and Local Marketing Strategy Fixes

Google's evolving AI search features reshape local marketing by prioritizing data accuracy and relevant signals. This article explores five strategic fixes to enhance local discovery and customer bookings.

Understanding the Crawl-To-Refer Ratio in AI Search and Its Implications

The crawl-to-refer ratio reveals how many AI crawler requests convert into site visits, but varied methodologies create differing figures. This article examines its calculation pitfalls and business impact.