Explore how combining GA4’s data tracking with Looker Studio’s interactive dashboards enhances PPC reporting, enabling richer analysis and streamlined decision-making for marketers.

Google Ads introduces detailed placement reporting for Performance Max campaigns, offering marketers insight into networks, impression distribution, and placement types to improve optimization strategies.

Microsoft Advertising now allows multi-image Shopping ads on Bing, enabling retailers to highlight various product angles and variations within one ad, boosting consumer engagement and comparison.

Google Ads introduces a beta feature allowing direct connection of external data like BigQuery to conversion actions, enhancing tracking accuracy and campaign optimization for advertisers.

Google Ads is reportedly reactivating paused keywords via its low activity bulk changes tool, raising concerns among advertisers about automated campaign adjustments.

Google Ads launched a product eligibility dashboard enabling advertisers to quickly assess which campaigns their products are eligible for, enhancing campaign management and troubleshooting efficiency.

This article explores frequent Google Ads mistakes including campaign launches, location targeting, and automation pitfalls. Learn expert strategies to optimize your ads and save costs.

PPC measurement now faces challenges from privacy-driven browser changes that disrupt traditional click ID tracking, requiring new approaches that embrace partial data and inferred insights.

Explore how the theory of constraints can transform your PPC approach by identifying and resolving the key bottleneck limiting campaign success for improved advertising outcomes.