Google Adds Click-to-Call to Vehicle Ads for Direct Dealer Engagement
Google now enables click-to-call in Vehicle Ads, connecting potential car buyers directly to dealers. This feature streamlines the buying process, boosting lead quality and advertiser performance.
Understanding Google Ads Budget Changes and Their Impact on Campaign Performance
Explore how changing Google Ads budgets during a campaign affects spend distribution, pacing, and overall performance. Effective budget management is key to maximizing PPC results.
Google Ads Impact Calculator: Measure PPC Campaign Value Accurately
Learn how the Google Ads Impact Calculator helps advertisers evaluate the true value of their PPC campaigns, guiding budget decisions and enhancing overall ad performance.
Google Ads Now Accepts Federally Regulated Prediction Market Advertisers
Google Ads is opening advertising for prediction markets in the U.S. but restricts it to federally regulated entities with strict certification and compliance standards.
Mastering LinkedIn Profile Targeting in Microsoft Advertising Search Campaigns
LinkedIn profile targeting enhances Microsoft Advertising search campaigns by combining professional attributes with keyword targeting for improved audience relevance and campaign performance.
PPC Trends and Insights from SMX Next 2025 Panel Discussion
Discover the latest PPC trends from SMX Next 2025, focusing on AI advancements, campaign structures, new platform features, and measurement challenges ahead in 2026.
Top Google Ads PPC Strategies to Drop and Adopt in 2026
Explore key Google Ads PPC strategies to avoid in 2026 alongside innovative approaches to adopt. Stay competitive with automated campaigns and sharpen your ad spend efficiency.
Key Changes in Google Ads and PPC Marketing in 2025
In 2025, Google Ads saw pivotal updates such as new AI capabilities, improved campaign controls, and major advertisers like Amazon exiting Shopping ads, reshaping the PPC advertising landscape.
What Google Ads scripts actually do (and why they hit a ceiling)
Google Ads scripts follow rules. AI agents make decisions. In 2025, performance marketing shifts from automation to intelligence — and that’s why AI agents are replacing scripts.
AI’s Influence on Black Friday Shopping Trends
Explore how Black Friday revealed AI’s impact on consumer search and shopping behavior. Discover LLM insights shaping the retail landscape and future commerce.