Google Ads’ recent attribution changes affect how time lag reports display conversion data, requiring advertisers to understand new models and their implications on campaign performance analysis.

Dynamic Search Ads offer an automated way to target relevant searches based on website content. Learn how to leverage them effectively while managing their limitations.

Google is testing the integration of third-party endorsements in Search ads, which could improve ad trustworthiness by featuring external reviews and publisher credentials.

Building strong PPC client relationships remains essential despite AI advancements. Learn how asking the right questions and active listening can unlock better results and collaboration.

Google Ads is powerful for capturing existing demand, but it cannot create new demand. Discover the roles of owned, earned, and paid channels in building awareness and driving real growth.

Explore how Google Ads Performance Max transforms B2B marketing by offering cross-channel reach and smarter AI optimization for better lead nurturing and conversion outcomes.

Apple is expanding its App Store ad placements to show more ads per search query, starting in the UK and Japan, then rolling out globally by March-end, boosting advertiser visibility.

Discover strategies for optimizing Google Ads bids based on seasonal trends and device types to improve performance and maximize ROI in dynamic advertising environments.

Google argues that DOJ-enforced search ad syndication could reveal its proprietary ad technology and harm advertisers through increased fraud and less relevant ads, calling for a stay during appeal.

Discover how to strategically set up and optimize Google Demand Gen campaigns alongside Performance Max and Search for enhanced ecommerce growth and brand consistency.