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  • SEA

Google Ads Now Accepts Federally Regulated Prediction Market Advertisers

Google Ads is opening advertising for prediction markets in the U.S. but restricts it to federally regulated entities with strict certification and compliance standards.
  • SEA

Mastering LinkedIn Profile Targeting in Microsoft Advertising Search Campaigns

LinkedIn profile targeting enhances Microsoft Advertising search campaigns by combining professional attributes with keyword targeting for improved audience relevance and campaign performance.
  • SEA

PPC Trends and Insights from SMX Next 2025 Panel Discussion

Discover the latest PPC trends from SMX Next 2025, focusing on AI advancements, campaign structures, new platform features, and measurement challenges ahead in 2026.
  • SEA

Top Google Ads PPC Strategies to Drop and Adopt in 2026

Explore key Google Ads PPC strategies to avoid in 2026 alongside innovative approaches to adopt. Stay competitive with automated campaigns and sharpen your ad spend efficiency.
  • SEA

Key Changes in Google Ads and PPC Marketing in 2025

In 2025, Google Ads saw pivotal updates such as new AI capabilities, improved campaign controls, and major advertisers like Amazon exiting Shopping ads, reshaping the PPC advertising landscape.
  • SEA

What Google Ads scripts actually do (and why they hit a ceiling)

Google Ads scripts follow rules. AI agents make decisions. In 2025, performance marketing shifts from automation to intelligence — and that’s why AI agents are replacing scripts.
  • SEA

AI’s Influence on Black Friday Shopping Trends

Explore how Black Friday revealed AI's impact on consumer search and shopping behavior. Discover LLM insights shaping the retail landscape and future commerce.
  • SEA

Unlocking Search: The Power of TV Ads

Unlock the power of TV advertising! Discover how emotive commercials drive search demand and boost conversions with insights from the latest Breaking TV Ads Report.
  • SEA

11 SEO Fundamentals That Still Drive Results

Unlock the secrets of effective SEO in an AI-driven world. Discover 11 essential strategies to boost visibility and adapt to changing search landscapes.
  • SEA

Bing’s New Look: Grouped Sponsored Results

Discover Bing's new ad redesign, featuring grouped Sponsored results and a Hide button. Explore how this change could impact ad visibility and user engagement.
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