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Ideas, insights, and updates to help you grow.

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  • Insights

Finding Resilience After a Career Setback

Discover Jack Hepp's inspiring journey from a major setback in PPC to a thriving marketing career. Learn valuable lessons on communication, transparency, and resilience.
  • Comparisons

Optmyzr vs Adsroid: The Next Generation of AI Marketing Optimization

Adsroid is an AI-driven marketing assistant that connects directly to your ad accounts, interprets performance data in real-time, and provides actionable insights through natural conversation.
  • SEO

Understanding GSC Data Changes: What SEOs Need

Discover the recent Google Search Console changes impacting SEO metrics. Understand the new baseline for impressions and average positions for accurate reporting.
  • Automation & AI

How AI Transforms Search & Shopping: Insights for Advertisers

This Google Ads update underscores the imperative for advertisers to lean into AI marketing and automation as fundamental tools for digital marketing success.
  • SEA

B2B Success: Leverage YouTube Video Ads

Unlock the potential of YouTube Ads for B2B lead generation. Discover strategies and case studies that showcase how video campaigns can transform your results.
  • Insights

Mastering Marketing Mix Modeling: Key Insights

Unlock the potential of Marketing Mix Modeling (MMM) with insights on best practices, common pitfalls, and strategies to maximize cross-channel impact.
  • SEO

Boost Local SEO: Multi-Location Redesign Tips

Discover essential strategies for redesigning multi-location websites while boosting local SEO. Ensure visibility, traffic, and growth post-redesign!
  • SEO

Boost Your Local SEO with Offline Signals

Boost your local business credibility online by leveraging offline signals! Discover strategies to enhance authenticity and improve your SEO efforts today.
  • SEA

Google Adjusts Search for Short Videos & Forums

Discover how Google’s latest ranking adjustments prioritize short-form videos, forums, and user-generated content in response to evolving search behaviors.
  • SEA

3 Google Ads Tools to Boost Search, Video & Measurement

For ongoing news and insights on Google Ads and other digital marketing advancements, industry professionals should regularly consult trusted resources and engage with expert analyses to maximize the impact of these innovations.
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