ChatGPT Ads introduces new advertiser tools including conversion-optimized bidding, average daily budgets, mobile measurement integrations, and bulk API updates to improve campaign scalability and performance.

Google Ads Editor 2.13 brings full AI Max support to Shopping campaigns, new retention goals for Performance Max, Demand Gen placements, and enhanced offline management capabilities.

Google’s AI Max transforms Search ads by enabling ad placement on complex queries previously unmonetized. This technology improves ad relevance and expands advertiser reach and revenue.

Automation in Google Ads may optimize for the wrong business goals, risking poor results. Effective governance and clear success metrics are essential to manage this challenge and improve outcomes.

Google launches the Gemini 3.5 Flash-Lite, a fast, cost-effective AI model enhancing Search with agentic experiences and AI overviews, marking a new era in information retrieval.

Google will automatically enable Local Inventory Ads for every Shopping campaign starting August 31, requiring advertisers to adjust API usage and campaign strategies accordingly.