An AI entity footprint audit evaluates how well AI understands your business, guiding SEO strategies beyond technical checks to improve search visibility and user relevance.

A U.S. court dismissed key parts of Google's DMCA claims against SerpApi, affecting how public search data can be accessed and used by search tools and AI developers.

Semrush’s study reveals that only a small fraction of ChatGPT topics have clear brand owners, showing the complexity of brand dominance and shifts in AI-powered search results.

EU authorities are set to decide that Google unlawfully prioritizes its own services like shopping and travel in search results, which could significantly impact competitors and market dynamics.

Negative online content no longer just impacts search rankings but now shapes AI search experiences, prolonging reputational damage and making online reputation management more challenging.

SMX Next 2024 seeks experts to present advanced insights on AI, SEO, and PPC marketing. Submit original, actionable session proposals by August 7 to influence search strategies in 2027.

AI search transforms brand visibility metrics, shifting from rankings to probabilistic inclusion. Discover a 5-step framework to measure your brand's impact in AI conversations effectively.

Google is addressing problems with disappearing reviews and review submission blocks in Google Business Profiles, impacting many local businesses and their online reputation management efforts.

Search demand is redistributing, not declining, as AI adoption changes user behavior. This article analyzes keyword shifts and offers insights to optimize SEO strategies effectively.

ChatGPT's minimal and high reasoning modes differ significantly in cited sources and brand visibility. This analysis reveals how reasoning impacts AI answer generation and domain persistence.