Ad Radar currently supports three major advertising platforms. Each one surfaces different ad types and placements.
Google Ads — Search ads, shopping ads, and text ads appearing on Google Search results pages, plus Display creatives tracked by advertiser domain across the Google Display Network. Search monitoring helps you track competitors for specific keywords and locations, while Display monitoring lets you follow a specific advertiser’s visual messaging, creatives, formats, and promotions. The largest advertising network, essential for monitoring most B2C and B2B markets.
Bing Ads — Search ads running on Microsoft Bing, including syndicated placements on Yahoo and Microsoft partner sites. Often overlooked by competitors, making it a valuable signal for niche markets.
Meta Ads — Paid ads running across Facebook and Instagram, including feed ads, stories, and sponsored placements. Particularly relevant for B2C brands and local businesses.
All three platforms are included in the Scale plan. Support for additional platforms (TikTok Ads, LinkedIn Ads) is on the roadmap.
