Adsroid Copilot is designed to handle the most impactful optimizations in your Google Ads and/or Meta ads account automatically.
It focuses on actions that directly improve performance, reduce wasted spend, and scale what works.
Here are the main optimizations Adsroid can perform.
Exclude Wasted Search Terms
Adsroid identifies search terms that are spending budget without generating results.
It can automatically add them as negative keywords to prevent further waste.
This helps you:
- Reduce unnecessary spend
- Improve targeting quality
- Focus budget on relevant traffic
Pause Underperforming Keywords
Adsroid detects keywords that are not delivering results based on your performance data.
These keywords can be paused to stop wasting budget.
This improves:
- Overall account efficiency
- Cost per conversion
- Budget allocation
Add High-Converting Keywords
Adsroid continuously analyzes your search terms to identify valuable opportunities that are missing from your account.
When a search term generates conversions but has not been added as a keyword anywhere in your Google Ads account, Adsroid can automatically recommend or add it as a new keyword.
This allows you to capture more qualified traffic while strengthening the coverage of your existing campaigns.
This helps you:
- Discover high-converting search terms automatically
- Expand your keyword coverage with proven queries
- Turn successful search terms into long-term assets
- Improve campaign performance with data-backed keyword additions
Control High CPC Keywords
Adsroid monitors keywords with high cost-per-click that are not converting.
Based on your defined thresholds, it can pause or adjust them.
This allows you to:
- Avoid overpaying for traffic
- Keep CPC under control
- Maintain profitability
Scale High-Performing Campaigns
Adsroid identifies campaigns that are performing well and have potential to generate more results.
It can increase their budget to capture more conversions at a similar cost.
This helps you:
- Scale what is already working
- Increase volume without hurting performance
- Grow results efficiently
Reallocate Budget Between Campaigns
Adsroid continuously compares campaign performance.
When it detects that some campaigns are underperforming while others are strong, it reallocates budget accordingly.
This means:
- Less spend on low performers
- More investment in top campaigns
- Better overall return without increasing total budget
CBO Budget Transfer
Adsroid identifies differences in performance between campaigns and can move budget from lower-performing campaigns to winning campaigns.
This helps you:
- Reduce investment in weaker campaigns
- Increase budget allocation toward stronger campaigns
- Make better use of your existing advertising budget
Kill Adset
Adsroid can pause an ad set when its CPA exceeds your defined Critical CPA threshold.
This helps prevent continued spending on ad sets that are performing below your acceptable cost-per-acquisition target.
This allows you to:
- Stop inefficient ad sets
- Limit wasted spend
- Keep acquisition costs under control
Scale High-Performing Campaigns
Adsroid identifies Meta Ads campaigns with strong performance and the potential to generate more results.
It can automatically increase their budgets when performance is strong.
This helps you:
- Scale winning campaigns
- Increase volume
- Invest more in what is already working
Fatigue Detector
Adsroid detects creative fatigue at the ad level and identifies ads whose performance is deteriorating.
It can pause underperforming ads to prevent continued spend on creatives that are no longer performing well.
This helps you:
- Detect creative fatigue earlier
- Reduce spend on declining ads
- Keep your campaigns focused on stronger creatives
Creative Refresh
Adsroid identifies the creative with the worst CTR and proposes a new creative to replace it.
This helps you:
- Identify underperforming creatives
- Detect when your creative mix needs to evolve
- Continuously improve creative performance
Custom Actions on Request
Every account is different.
Some projects have specific strategies, constraints, or internal workflows that require more tailored optimizations.
If you need custom actions, do not hesitate to reach out.
We can build specific automations adapted to your needs, so Adsroid Copilot stays as close as possible to a fully autonomous system aligned with your strategy.
Summary
Adsroid Copilot focuses on the optimizations that matter most.
It reduces wasted spend, improves efficiency, and scales performance automatically, while remaining flexible enough to adapt to your specific needs.
