Create a Search Campaign

One of the most powerful things Adsroid MCP can do is build a complete, live-ready Google Ads Search campaign from a single conversational request — no manual setup in the Google Ads interface required. This guide walks through what happens behind the scenes and how to get the best result, whether you give Claude a one-line request or a fully detailed brief.

The shortest possible way: let Claude use what it already knows

Because your project’s Business Context is already loaded in Adsroid — your offer, your positioning, your target audience, your USPs, your pain points — Claude doesn’t need you to re-explain your business to build a relevant campaign. You can ask for a campaign with almost no input, and Claude will fill in the strategy itself.

“Create a Search campaign for my business, €30/day, targeting France.”

From this alone, Claude can pull your business identity to write on-brand headlines and descriptions, identify keyword themes aligned with your actual offer and audience, and apply your known USPs and pain points as ad copy angles. No website URL, no product description, no keyword list needed.

This works because Adsroid’s MCP isn’t just calling the Google Ads API blind — it’s reasoning with full business context behind every decision it makes.

The most precise way: give Claude a detailed brief

As with any AI tool, the more specific detail you provide, the more precise and tailored the result. If you have a specific offer, a particular audience segment, or exact keyword preferences in mind, say so — Claude will use your input instead of inferring it.

“Create a Search campaign for our Black Friday sale, €50/day, targeting France, landing page adsroid.com/black-friday. Focus keywords on ‘ai ad management’ and ‘automated ad optimization’. Exclude ‘free’ and ‘jobs’ as negative keywords.”

The two approaches aren’t mutually exclusive — you can be precise on what matters most to you (say, the budget and landing page) and let Claude infer the rest (headlines, keyword research, negatives) from your business context.

What Claude always needs, minimum or detailed

Regardless of how much detail you provide, four things are required before Claude can start. It will ask for anything missing:

• Daily budget
• Target location — at least a country
• Final URL — if not specified, Claude will use your project’s website or main landing page from your business context
• Everything else (offer description, ad group name, bidding strategy, keyword match types, negative keywords, headlines, descriptions) can be inferred from your business context or decided using Google Ads best practices. Claude will tell you what it chose and why once the campaign is built.

What happens behind the scenes

Claude runs through a fixed, mandatory sequence of steps — always in this order, never skipped:

1. Resolve the target location into a Google Ads geo target ID
2. Create the daily budget
3. Create the Search campaign, using that budget (created in PAUSED status by default, so nothing goes live without your review)
4. Attach the location target to the new campaign
5. Create an ad group inside the campaign
6. Create the Responsive Search Ad inside that ad group, with headlines and descriptions
7. Add keywords, one at a time
8. Add negative keywords, one at a time, to protect budget from irrelevant traffic

Each step uses the real IDs returned by the previous step — nothing is guessed or invented. If any step fails, Claude stops immediately, tells you exactly which step failed and why, and asks how you’d like to proceed rather than continuing with incomplete data.

After the campaign is created

The campaign is created paused, by design. Once you’ve reviewed it — budget, targeting, ad copy, keywords — you can ask Claude to activate it:

“Everything looks good, activate the campaign.”

Tips for better results

• Start minimal if you’re not sure what you want — let Claude propose a full strategy from your business context, then refine from there.
• Be specific about your offer if it differs from your usual business (e.g., a seasonal sale, a new product line) — Claude will prioritize what you say over the general business context.
• Mention existing keyword preferences or exclusions — Claude will use them instead of generating its own.
• Ask to see the draft before activating: “Show me the ad copy and keywords before I decide to activate it.”
• Working across multiple client Projects? Name the client or Project explicitly in your prompt to avoid ambiguity (see Understanding Projects).