Adsroid MCP gives Claude direct, structured access to your Google Analytics 4 property, with dedicated capabilities covering website performance, acquisition, conversions, campaigns, landing pages, e-commerce, audiences, attribution, and real-time activity.
Instead of manually navigating through multiple GA4 reports, you can ask questions about your website or app performance directly in a conversation and combine different dimensions of your analytics data to uncover actionable insights.
This page walks through what you can do, organized by area of your Google Analytics 4 property.
Property Performance
Get a complete overview of your website or app performance over any date range.
- Active and new users
- Sessions and engaged sessions
- Engagement rate and average session duration
- Key events and conversions
- Total revenue
- High-level performance trends
“Give me an overview of my website performance for the last 30 days.”
“How did my traffic and conversions perform this month?”
Traffic Sources & Acquisition Channels
Understand where your visitors are coming from and which acquisition channels drive the most valuable traffic.
- Performance by source and medium
- Performance by default channel grouping
- Sessions, users, engagement, conversions, and revenue by acquisition source
- Compare Organic Search, Paid Search, Direct, Referral, Social, Email, Display, and other channels
- Identify channels that generate traffic versus channels that actually generate conversions
“Which traffic sources are driving the most conversions?”
“Compare Organic Search, Paid Search, and Paid Social by revenue.”
Traffic Trends
Track how traffic, engagement, conversions, and revenue evolve over time.
- Daily, weekly, or monthly performance trends
- Sessions and active users over time
- Engagement and conversion trends
- Revenue trends
- Identify sudden traffic spikes or drops
- Detect changes following a campaign launch, website update, or other event
“Show me my traffic and conversion trend over the last 90 days.”
“Did anything unusual happen to my traffic this week?”
Pages & Content Performance
Understand which pages attract the most visitors and generate the strongest engagement.
- Top pages by views
- Active users per page
- Average engagement time
- Bounce rate
- Identify content that attracts traffic versus content that keeps users engaged
- Compare performance across pages
“Which pages get the most traffic?”
“What are my most engaging pages?”
“Which pages receive a lot of traffic but have poor engagement?”
Landing Pages
Analyze the pages where user sessions begin and understand which entry points generate valuable traffic.
- Sessions by landing page
- Engaged sessions
- Key events and conversions
- Revenue generated after landing
- Identify landing pages that attract traffic but fail to convert
- Compare landing page performance across acquisition channels
“Which landing pages generate the most conversions?”
“Find landing pages with high traffic but low conversion rates.”
Exit Pages & Funnel Friction
Identify where users most frequently leave your website.
- Page views and exits
- Exit rate
- Identify pages with unusually high exit rates
- Find potential friction points in the user journey
- Investigate pages that may be causing funnel drop-off
“Which pages have the highest exit rates?”
“Where are users most likely to leave my website?”
Device Performance
Compare website performance across mobile, desktop, and tablet users.
- Sessions and users by device
- Engagement performance
- Key events and conversions
- Revenue by device
- Identify mobile vs. desktop conversion gaps
- Detect potential UX or performance issues affecting specific devices
“Compare mobile and desktop conversion performance.”
“Which device generates the most revenue?”
Geographic Performance
Understand where your users and customers are located.
- Performance by country or city
- Users and sessions by location
- Engagement and conversion performance
- Revenue by geographic market
- Identify your strongest markets
- Discover locations with high traffic but low conversion rates
“Which countries generate the most revenue?”
“What are my best-performing markets by conversion rate?”
New vs. Returning Users
Understand the balance between acquisition and returning traffic.
- New versus returning users
- Sessions and engagement
- Key events and conversions
- Revenue generated by new and returning users
- Compare the value of newly acquired visitors against returning visitors
“What percentage of my conversions come from returning users?”
“Do returning users generate more revenue than new users?”
Demographics
Analyze performance across demographic segments when the required Google Signals data is available.
- Performance by age group
- Performance by gender
- Sessions, engagement, conversions, and revenue
- Identify demographic segments that convert most efficiently
“Which age groups generate the most conversions?”
“Which demographic segments have the highest revenue?”
Note: Demographic reporting depends on Google Signals being enabled for the GA4 property. Without the required data, demographic dimensions may be reported as unknown.
Conversions & Key Events
Go beyond traffic metrics and understand what users actually do on your website or app.
- Total key events and conversion activity
- Conversion performance by event type
- Event counts and associated revenue
- Identify which conversion actions are happening most frequently
- Distinguish between different conversion types such as purchases, sign-ups, leads, or form submissions
“What are my most common conversion events?”
“How many purchases and leads did I generate last month?”
Conversion Performance by Source
Understand which acquisition sources actually generate business results.
- Conversions by source and medium
- Revenue generated by acquisition source
- Sessions and engagement alongside conversion data
- Compare traffic volume against actual conversion value
- Identify high-value acquisition sources
“Which acquisition sources generate the most revenue?”
“Which traffic sources bring the most conversions, not just the most sessions?”
Campaign Performance
Analyze the performance of individual marketing campaigns across your acquisition strategy.
- Conversions by campaign
- Revenue generated by campaign
- Sessions and engagement
- Compare campaign traffic against conversion performance
- Identify campaigns generating strong business results
- Evaluate campaigns across different acquisition channels
“Which campaigns generated the most revenue last month?”
“Compare the conversion performance of all my campaigns.”
Ad Content & Creative Performance
Drill down below campaign level to understand which specific ad or creative variants generate results.
- Conversion performance by ad content
- Revenue generated by individual creative variants
- Compare traffic and engagement between creatives
- Identify which creative variants drive the most valuable actions
“Which ad creatives generated the most conversions?”
“Compare the performance of my different ad variants.”
E-commerce Performance
Get a high-level view of your online store’s performance.
- Sessions and users
- Transactions and purchases
- Purchase revenue
- Average order value
- E-commerce purchase rate
- Evaluate how efficiently traffic turns into purchases
“Give me an overview of my e-commerce performance for the last 30 days.”
“What was my revenue and average order value last month?”
Product Performance
Understand which products generate the most interest and revenue.
- Product views
- Add-to-carts
- Items purchased
- Purchase quantity
- Revenue by product
- Identify products with strong interest but weak purchase performance
- Find the products driving the most e-commerce revenue
“Which products generated the most revenue this month?”
“Which products get lots of views but few purchases?”
Real-Time Analytics
Get a live snapshot of what is happening on your website right now.
- Active users over the last 30 minutes
- Current users by device
- Current users by country
- Current traffic sources
- Monitor immediate impact after launching campaigns or publishing content
“How many users are currently on my website?”
“Where are my current visitors coming from?”
Cohort & Retention Analysis
Understand whether users acquired during a specific period continue to return over time.
- Analyze user cohorts based on acquisition period
- Track retention across subsequent periods
- Compare the long-term behavior of different acquisition cohorts
- Evaluate whether acquisition generates returning users rather than one-time visits
“How well are users acquired last month being retained?”
“Compare retention between users acquired in different weeks.”
Campaign Attribution
Understand how different campaigns contribute to conversions throughout the customer journey.
- Compare first-touch campaign attribution against the campaign associated with the converting session
- Identify campaigns that initiate customer journeys
- Identify campaigns that receive credit when the conversion occurs
- Detect cases where acquisition and conversion are driven by different campaigns
- Better understand multi-touch customer journeys
“Which campaigns are bringing users in initially, and which campaigns are converting them?”
“Show me campaigns where first-touch and last-touch attribution differ significantly.”
Cross-Channel Marketing Analysis
The real value of GA4 access through Adsroid MCP comes from being able to analyze your entire acquisition ecosystem in one conversation.
You can combine traffic sources, channels, campaigns, landing pages, devices, countries, conversions, and revenue to understand not just where traffic comes from, but what happens after users arrive.
For example:
“Compare Google Ads, Meta Ads, and organic traffic by sessions, conversions, and revenue.”
“Which acquisition channels bring the highest-value users?”
“Find campaigns generating a lot of traffic but very few conversions, then show me the landing pages those campaigns send traffic to.”
“Compare the performance of my campaigns based on first-touch versus last-touch attribution.”
At a glance
| Area | Capabilities available |
|---|---|
| Property Performance | Analyze |
| Traffic Sources & Channels | Analyze |
| Traffic Trends | Analyze |
| Pages & Content | Analyze |
| Landing Pages | Analyze |
| Exit Pages | Analyze |
| Device Performance | Analyze |
| Geographic Performance | Analyze |
| New vs. Returning Users | Analyze |
| Demographics | Analyze |
| Conversions & Key Events | Analyze |
| Conversion Sources | Analyze |
| Campaigns | Analyze |
| Ad Content & Creatives | Analyze |
| E-commerce | Analyze |
| Products | Analyze |
| Real-Time Analytics | Analyze |
| Cohorts & Retention | Analyze |
| Campaign Attribution | Analyze |
| Cross-Channel Analysis | Analyze |
