Adsroid MCP gives Claude direct access to Ad Radar by Adsroid, a competitive advertising intelligence solution that lets you analyze competitors’ live advertising activity across multiple platforms.
Monitor what competitors are advertising, where they are advertising, which keywords they are targeting, and how their messaging and creatives evolve over time — all directly through a conversation with Claude.
Ad Radar covers Google Ads Search, Microsoft Advertising Search, Meta Ads, and Google Display Ads, giving you a unified view of competitor advertising activity across search, social, and display.
This page walks through what you can do with Ad Radar.
Competitor Ad Discovery
Find the ads your competitors are currently running across supported advertising platforms.
- Discover active competitor ads
- Identify advertisers appearing for specific keywords
- Analyze competitor advertising activity by market and location
- See which competitors are actively investing in paid acquisition
- Compare multiple competitors within the same market
“Show me the ads currently running for my main competitors.”
“What ads are my competitors running for ‘project management software’?”
Google Ads Search Intelligence
Analyze competitors appearing in Google Search Ads and understand how they position themselves against your business.
- Discover competitor search ads
- Analyze their headlines and descriptions
- Identify keywords where competitors are advertising
- Compare messaging across competing advertisers
- Investigate competitor activity for specific search terms
- Analyze advertising activity by location
“Show me the Google Search ads my competitors are currently running.”
“What messaging are competitors using for the keyword ‘CRM software’?”
“Which competitors are advertising against my most important keywords?”
Microsoft Advertising Search Intelligence
Monitor competitor activity across Microsoft Advertising Search.
- Discover competitor search ads
- Analyze competitor messaging and positioning
- Identify advertisers appearing for specific keywords
- Compare Microsoft Advertising activity between competitors
- Investigate competitor presence across different markets
“Which of my competitors are advertising on Bing for these keywords?”
“Show me the current Microsoft Search ads from my top competitors.”
Meta Ads Intelligence
Analyze competitor advertising activity across Meta’s advertising ecosystem.
- Discover active competitor ads
- Analyze ad copy and messaging
- Review competitor creative concepts
- Identify recurring offers and positioning
- Compare advertising strategies between competitors
- Investigate competitor activity by market
“What ads are my competitors currently running on Meta?”
“Compare the messaging used by these three competitors in their Meta ads.”
Google Display Ads Intelligence
Monitor competitor activity beyond search and see how brands are advertising across the Google Display Network.
- Discover competitor display advertising
- Analyze display ad creatives
- Identify recurring visual and messaging patterns
- Compare display strategies between competitors
- Investigate competitor activity across markets
“Show me the Google Display ads currently being used by my competitors.”
“What creative concepts are my competitors using across Google Display?”
Keyword & Search Competitive Intelligence
Understand which search terms are attracting competitive advertising activity.
- Investigate competitor ads for specific keywords
- Identify advertisers competing for the same search intent
- Compare messaging across advertisers
- Discover new competitors appearing for relevant searches
- Identify competitive gaps and opportunities
“Search for competitors advertising around ‘accounting software’ and show me what they are saying.”
“Which advertisers are competing for my highest-value keywords?”
Competitor Messaging Analysis
Go beyond simply finding competitor ads and analyze how competitors communicate their value proposition.
- Compare headlines and ad copy
- Identify recurring value propositions
- Analyze offers, promotions, and calls to action
- Identify common messaging themes across competitors
- Compare positioning between multiple advertisers
- Find messaging patterns that competitors repeatedly use
“Analyze the messaging used by my five biggest competitors and summarize their main value propositions.”
“What offers and CTAs are competitors using most often?”
Creative Intelligence
Analyze the creative strategies competitors use across search, social, and display advertising.
- Review competitor creative concepts
- Compare visual approaches across advertisers
- Identify recurring creative patterns
- Analyze differences between search and visual advertising
- Discover creative angles that competitors repeatedly use
“What creative angles are my competitors using in their Meta and Display ads?”
“Compare the creative strategy of these three competitors.”
Geographic Competitive Intelligence
Understand how competitor advertising changes depending on the market.
- Investigate competitor ads by location
- Compare advertising activity across countries or markets
- Identify market-specific messaging
- Discover competitors active in specific geographic areas
- Compare offers and positioning between markets
“What ads is this competitor running in France versus the UK?”
“Which competitors are actively advertising in Germany?”
Cross-Platform Competitor Analysis
Ad Radar becomes particularly powerful when competitor activity can be analyzed across multiple advertising platforms at once.
Instead of looking at Google, Microsoft, Meta, and Display separately, you can compare how the same competitor approaches different channels.
- Compare competitor messaging across platforms
- Identify platform-specific strategies
- Find competitors active across multiple advertising channels
- Understand how brands adapt their positioning between Search, Social, and Display
- Identify gaps between a competitor’s advertising presence across platforms
“Compare how my main competitor advertises on Google Search, Bing, Meta, and Display.”
“Which competitors have the strongest cross-platform advertising presence?”
“Show me how this competitor’s messaging changes between Google Search and Meta.”
Competitive Ad Monitoring
Use Ad Radar to investigate competitor advertising activity as it changes.
- Check current competitor advertising activity
- Identify new ads and messaging
- Monitor changes in competitor positioning
- Detect changes in offers and calls to action
- Compare current advertising activity between competitors
“What has changed recently in my competitors’ advertising?”
“Check my main competitors and tell me if they are running any new ads.”
Competitive Intelligence for Your Own Campaigns
Ad Radar can also be used alongside your own advertising data to put campaign decisions into competitive context.
For example, you can combine competitor intelligence with your Google Ads or Meta Ads data to investigate questions such as:
“My CPC increased this month. Check whether competitors have increased their advertising activity around my main keywords.”
“Compare my current ad messaging with the messaging used by my competitors.”
“Find the main competitors advertising against my Brand keywords and summarize how they position themselves.”
“Analyze the offers my competitors are currently promoting and identify opportunities for our campaigns.”
Supported Advertising Platforms
| Platform | Competitive intelligence |
|---|---|
| Google Ads Search | Analyze competitor ads, keywords, messaging and activity |
| Microsoft Advertising Search | Analyze competitor search ads, keywords and messaging |
| Meta Ads | Analyze competitor ads, creatives, offers and messaging |
| Google Display Ads | Analyze competitor display creatives and messaging |
At a glance
| Area | Capabilities available |
|---|---|
| Competitor Ad Discovery | Analyze |
| Google Search Ads | Analyze |
| Microsoft Search Ads | Analyze |
| Meta Ads | Analyze |
| Google Display Ads | Analyze |
| Keyword Intelligence | Analyze |
| Competitor Messaging | Analyze |
| Creative Intelligence | Analyze |
| Geographic Intelligence | Analyze |
| Cross-Platform Analysis | Analyze |
| Competitive Monitoring | Analyze |
| Campaign Competitive Context | Analyze |
