MCP documentation

Subject

Getting Started

Meta Ads Tools

Adsroid MCP connects to Meta Ads with the same depth as Google Ads — from account-wide performance breakdowns to full campaign creation with AI-generated creatives. All tools fall under the four action types: Analyze, Manage, Create, Test.

Account Performance & Settings

Get a full read on the account — spend, reach, engagement — and how it’s configured.

  • Account-level metrics (spend, impressions, reach, clicks, CTR, CPM, CPC, frequency, video engagement)
  • Account configuration (currency, timezone, spending limits, status)

“How is my Meta Ads account trending over the last 30 days?”

Campaigns

Full visibility and control at the campaign level, including quick duplication for testing.

  • List all campaigns with status, objective, and buying type
  • Campaign-level performance metrics and configuration
  • Performance across all campaigns at once
  • Enable or pause a campaign
  • Duplicate a campaign, optionally including all ad sets, ads, and creatives (deep copy)
  • Create a new campaign (Campaign Budget Optimization, objectives like Sales, Leads, Traffic, Engagement)

“Duplicate my top-performing campaign to test a new audience.”
“Create a new Leads campaign with a €30/day budget.”

New campaigns are always created in PAUSED status, so nothing goes live without your review.

Ad Sets

The audience, budget, and delivery layer of a Meta campaign.

  • List ad sets with budget, targeting, and campaign association
  • Ad set-level performance metrics, individually or across the account
  • Full ad set configuration (bidding strategy, optimization goal, targeting, attribution, schedule)
  • Enable or pause an ad set
  • Duplicate an ad set, optionally including all its ads (deep copy)
  • Create a new ad set inside a campaign, with country, region, city + radius, or Custom Audience targeting

“Duplicate my best ad set and target a lookalike audience instead.”

New ad sets are also created PAUSED by default.

Ads & Creatives

From performance down to the exact copy and image shown to users.

  • List ads with creative and ad set associations
  • Ad-level performance metrics, individually or across the account
  • Full ad configuration and linked Ad Creative details (copy, headline, description, CTA, destination URL, media)
  • Enable or pause an ad
  • Duplicate an ad, optionally including its creative (deep copy)
  • Generate a new advertising image with AI based on your business, offer, and audience, and upload it directly to the account
  • Create a new ad creative (copy, image, destination URL, CTA) linked to a Facebook Page
  • Create a new ad inside an ad set using a creative

“Generate a new ad image for our summer offer and create the ad in my Retargeting ad set.”

New ads are always created PAUSED, so you review and activate manually.

Performance Breakdowns

Segment performance by the dimensions that actually explain results — at any level of the account.

  • Breakdown by age, gender, country, region, placement, platform, device, or hour
  • Available at account, campaign, ad set, or ad level

“Break down my campaign’s performance by age and gender.”
“Which placement is driving the most conversions on this ad set?”

Audiences & Targeting

Everything needed to define and validate who your ads reach, before you spend a euro.

  • Search interest targeting options by keyword
  • Retrieve existing Custom Audiences and Lookalike Audiences, with estimated sizes
  • Resolve a location name into the Meta location ID required for geographic targeting
  • Estimate potential audience reach based on targeting criteria (country, gender, age, interests, device), before creating a campaign

“Estimate my reach if I target women 25-45 interested in yoga in France.”

Tracking & Conversions

Visibility into how conversions are measured.

  • List configured Meta Pixels, including activity status and last fired timestamp
  • List Custom Conversions and their underlying rules

“Which pixel is currently active on this account, and when did it last fire?”

Pages

  • Retrieve the Facebook Page ID required to create an ad (a prerequisite check before ad creation)

At a glance

AreaAction types available
AccountAnalyze
CampaignsAnalyze, Manage, Create
Ad SetsAnalyze, Manage, Create
Ads & CreativesAnalyze, Manage, Create
Performance BreakdownsAnalyze
Audiences & TargetingAnalyze
Tracking & ConversionsAnalyze
PagesAnalyze

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